Edale has reported a successful Labelexpo Europe 2011 with the company’s highest number of enquiries ever taken at a show to date. The enquiries received were a mix of repeat and new business and came from around the world.
During the event, Edale unveiled its new servo driven flexo press aimed at the high quality label market, the FL-350. Demonstrations of the new press were held three times daily and drew in large crowds at each session.
The demonstrations saw Edale’s print application engineer, Chris Chappel, running two separate jobs and witnessed him break the 90 second ‘Pit Stop Color Change’ challenge record on day two when he achieved a full print station color change in just 71 seconds.
Jeremy Westcott, Edale’s head of sales and marketing, said: ‘The results from Labelexpo exceeded our high expectations of what the show could provide, not only through number of enquiries, but also the huge volume of traffic visiting the Edale stand each day; it was great to be able to meet so many of our existing customers as well as new contacts and prospects and we were delighted to see the response to our latest press, the FL-350.’
