The first industrial liner less applicator will be installed at an important household product manufacturer in Montreal, Canada. This allows a significant change in the conception of the liner less labelling. Up until now, this economical and ecological way to make labels was marginal because label printers were limited to square or rectangular label shapes and to the tie points.
This new labelling method does not bring limits to the shape of labels nor to their application speed. This process allows big label users to access the liner less mode without any marketing compromise and without major modifications of their production lines. A dozen of brand owners are already interested in this process. Many label printers around the world are ready to take up the liner less challenge with the ETI COHESIO technology.
According to Francois Bayzelon, "The liner less, we have been hearing about for years, will finally see the light of day and people in the industry will realize that it does not make sense to waste 50% of the material used to make a pressure sensitive label.”