ITW Foils, a global manufacturer and
distributor of technically superior foils, films and laminates, announced today
that it was honored by the Foil & Specialty Effects Association (FSEA) by
winning two prestigious awards for its Designed to Shine educational guide.
FSEA distinguished Designed to Shine with the Gold Leaf Award in its
Capabilities Brochure category, and further prized ITW Foils with an Honorable
Mention in the overall Best of Show category. For more information, go to
www.itwfoils.com.
In late 2011, ITW published its new design
guide to both educate and inspire graphic designers, brand managers, commercial
printers and converters working in the package design industry. Offering
detailed descriptions and actual creative samples of hot stamping, cold foil
transfer, foil laminates, transfer metallization, UV film casting and
embossing, the comprehensive guide demonstrates what can be achieved by
incorporating these effects into print and package design. Not only does it
provide designer tips and tricks for using each of the effects, but it also
offers statistical data that substantiates the importance of increasing product
visibility, enhancing perception of product quality and improving brand
differentiation, and how sales are impacted. The guide is available through
www.itwfoils.com.
Industry
Quotes
“Most designers and printers agree that the
significant barrier to using decorative metallics is the perception [and fear]
of high cost, extended turnaround time and an insecurity in using the
technology to its fullest,” notes Jeff Peterson, Executive Director of the Foil
& Specialty Effects Association. “It is important that we continue to
create educational material and tools like ITW Foil’s “Designed to Shine” guide
to help educate the graphic arts community.”
“This guide is the first of its kind, a
valuable industry resource covering the full spectrum of metallic and
holographic treatments for print and packaging. The ability to differentiate a
brand through decorative metallics goes largely untapped by designers and brand
managers due to unfamiliarity with the options,” notes Dick Reindl, Vice
President of Letterhead Press. “The Designed to Shine guide has been carefully
assembled to increase creative professionals’ comfort levels with each
application, as well as to excite them about the possibilities.”
“We are deeply honored by FSEA’s recognition
of ITW’s hard work and dedication to the industry,” says Gary Jones, National
Sales Manager at ITW Foils.
About the
Award
The FSEA-IADD Joint Conference is the
industry’s premier showcase for foil stamping, embossing and other specialty
effects. The competition, which is sponsored by FSEA and its members,
recognizes creativity and superior execution of designs that reflect positively
on the industry as a whole. Entries are judged on several criteria, including
design, execution and level of difficulty. Competing against hundreds of
entries from around the country means winning an award is a mark of excellence
in the packaging field and recognition of superior achievement. The 2011 Gold
Leaf Awards were recently announced at the Gold Leaf Awards Banquet during the
FSEA-IADD Joint Conference in Las Vegas. There were Gold, Silver and Bronze
awards given in 28 separate categories for outstanding use of foil stamping,
embossing and other specialty effects.
More
About Designed to Shine
The guide offers detailed descriptions and
actual creative samples of hot stamping, cold foil transfer, foil laminates,
transfer metallization and UV film casting. It reveals the key differences
within each application and when each is appropriate based on each client’s
product market strategy. In addition, Designed to Shine dedicates a section to
sustainability concerns, complete with a product-by-product grading system. The
guide also explains how each application can be used in conjunction with
recycled paper and paperboards, as well as preserve the recyclability and
compostability of the packaging.
