Esko, a worldwide leader in packaging
solutions, announces that 532 people - 180 more than the previous
record-breaking crowd - attended the recently concluded EskoWorld User
Conference, held June 17-20 at the Hilton New Orleans Riverside. The
overwhelmingly successful program, which brought rave reviews from everyone
involved, provided a complete update of all the new Esko products introduced
during drupa 2012, as well as a wide variety of industry outlooks, product
presentations and future roadmaps - along with workshops for anyone with an
interest in packaging, displays, and printing.
There is no limit where an EskoWorld User
Conference can take a customer, which is why Esko adopted “No Limits” as its
event slogan for 2012. “I’ve attended five or six EskoWorld conferences, but it
seems like every year we see something new and impressive,” comments Kevin
Corrigan, Senior Designer at Great Northern Company. “I was fascinated with all
the new advances, particularly all the 3D products. The 3D Store Visualizer, viewed
on a large screen with 3D glasses, was extraordinary. I attended most of the
ArtiosCAD roadmap sessions, where we saw all of the 3D developments coming in
the future. It was extremely helpful.”
“Response from everyone is that EskoWorld
2012 was the best they had ever attended,” raves Mark Quinlan, President, Esko
Americas. “Beyond the complete program that had something for everyone, a track
in Spanish for Latin American visitors, and overviews of a wide array of new
products, the event was extremely well-planned. The hands-on sessions and
presentations helped attendees learn how to make the most of their Esko
products — and give them a glimpse into the future. There is no doubt that
attendees were able to return home with ideas of how to use their Esko products
even better.”
After Simon James, Esko VP Global Marketing,
welcomed and officially opened EskoWorld 2012, Bernard Zwaenepoel, Esko Senior
VP Software Business, greeted the audience and offered a complete update of
Esko products that were introduced at drupa. Jan De Roeck, Esko Director of
Solutions Management, provided an overview of the fourteen hectic days of
drupa, and offered a perspective of how the most important trends for packaging
and labels could influence businesses in the future. In an environment where
process and market knowledge is vital to remain competitive, Malcom Keif, Ph.D.
of Cal Poly State University delivered a challenging keynote address to the
audience, offering people ideas of how to create and sustain knowledge.
EskoWorld sessions: Something for everyone
“I thought that EskoWorld was very helpful.
It brought me up to speed in certain product areas. I use ArtiosCAD a lot, and
attended many of the 3D Workshops — 3D Designer and other 3D features of
ArtiosCAD 12. I had not used them in the past, but now they are much more
familiar to me. Now that I have returned, I know I can bounce around from my
job to the structural design department to help out,” says Devin Flores, Die
Programmer at Royal Paper Box. “I also appreciated the ArtiosCAD Manufacturing
roadmap. Two others from our company attended, and they really got a lot out of
EskoWorld, too.”
More than 90 sessions covered the entire
range of Esko product areas, including digital flexo, commercial print
prepress, packaging prepress, structural design, 3D design, brand management,
digital print, and digital finishing. The sessions varied in nature from
roadmaps, offering views of a current product and planned development in the
future; academies, providing hands-on operator training sessions on Macs and
PCs aimed at increasing the practical knowledge of a product; and
presentations, sharing industry overviews or product and service information
with live demonstrations. While Esko managed most of the sessions, a few
industry outsiders also participated, including:
Dr. Andrew Hurley, Clemson University: Boxes,
Bags and Biometrics: The Brave New World of Design
Dennis Young, CPP, Michigan State University:
Packaging Education in a Path-to-Purchase Environment
Cheryl Johnson, Pantone Digital Business Unit,
X-Rite: Brand Color Management with PantoneLIVE
Steve Hosford, Enfocus: Enfocus Switch 11
Aaron Mallory, HP: Solutions for Digital
Printing and Converting
Dave Hall (EFI Radius), Willi Welsch (Quick
Brown Fox – Aramis), Andy Armitage (SolarSoft), and Mike Rottenborn (Hybrid
Software) participated in a business system integration panel.
“This was my first EskoWorld, although I’ve
attended similar events. I liked the Roadmap format, particularly for
WebCenter, where Esko developers talk about what’s been recently done to their
products and where they are going. You get the sense that they are really
moving forward. They get the attendees involved — you’re not just listening to
a lecture. I’m used to other events where attendees just sit and listen. Esko values
our opinions,” explains Michelle Talko, Prairie State Group customer service
prepress manager who trains others how to use Esko WebCenter. “We brought back
the Studio design package to take a look at it. One of our production persons,
a designer by profession, is going to take a look at it. Our lead prepress
person really values EskoWorld. If we don’t attend, he fears that we won’t keep
up with latest and greatest technology.”
EskoWorld Partner Pavilion gets extra
attention
“The EskoWorld experience was an extremely
positive and exciting one for Hybrid Software. We were very pleased to
participate,” expresses Mike Rottenborn, Hybrid Software President & CEO.
“EskoWorld allowed us to meet new people who might have a need for our
solutions — as well as reconnect with customers and our key contacts within
Esko. We integrate MIS, workflow and ‘web to print’ together, and we spent a
good deal of time explaining how we could bridge WebCenter and Automation
Engine to MIS systems. We met a number of people who are interested.”
This year’s Partner Pavilion benefited from
sharing breakfasts and lunches in the same room. Attendees actively pursued
Esko partners to ask questions about shared technologies during session breaks
and meals. EskoWorld Partners also delivered presentations about their
companies during breakfast. These included Cape Systems, DuPont, EFI, Enfocus,
HP, Hybrid Software, MacDermid, The Quick Brown Fox, Solarsoft, Southern
Lithograph, TOPS, and X-Rite.
“HP has been supporting EskoWorld since 2006.
It’s amazing to see how much it has grown and evolved from a technical event to
one with both technical and business tracks to become a ‘must attend’ event for
our industry. The Partner Pavilion was outstanding this year with good traffic
from the attendees, and the breakfast speaking sessions from each partner was a
great way to maximize the exposure of each partner to the largest possible
audience,” observes Aaron Mallory, Labels & Packaging Solutions Architect
for HP. “Esko is an extremely important partner for HP, and we use this event
to showcase our strong partnership and combined solutions for the growing
digital print & converting market. We find the event helps us each year in
reaching new potential customers and continues to build on our relationships
with our existing customers who attend the event.”
We were exceptionally pleased with the
fantastic turnout of the Esko community, and their extreme satisfaction with
the event,” concludes Quinlan. “We’re already looking toward another rewarding
event next year.”
EskoWorld 2013 is planned for May 19-22, 2013
at the Pointe Hilton Tapatio Cliffs Resort in Phoenix.