EBM

Eminence Business Media

Saturday, July 7, 2012

Polytype and Luscher Agree on a distribution partnership


Two long-established Swiss companies, Polytype SA, the worldwide leader for systems for tubes, cups and cans and Lüscher AG Maschinenbau, the leading supplier of prepress systems for the graphics industry, have agreed on a global distribution partnership of Lüscher machines that will greatly extend the strategic areas of activity of both companies.

This distribution partnership with Lüscher, the innovative trendsetter in the prepress sector, will enable Polytype SA to round off its product portfolio and develop into a full-range supplier. Customers can now count on outstanding support not just for their standard requirements but also for highly specific, complex tasks in the fields of blockmaking and print form production. „This will not only lead to considerable cost savings but will also massively increase our customers‘ flexibility“, says Polytype SA‘s Daniel Wider, Head of Business Unit Cup Decoration, and Alain Berset, Head of Business Unit Tube Decoration.

Through its partnership with Polytype SA, Lüscher will be able to greatly expand its market for plate CTP systems thanks to the use of new, pioneering imaging technology. Customers will benefit from a unique, hybrid imaging system which will allow them to image the whole range of print forms such as dry offset plates, offset plates, flexographic plates, rotation screens and all types of flat screen at high speed and in outstanding quality using a single machine. In addition, these Lüscher systems will permit the top-quality imaging of magnesium and copper plates for foil stamping applications.

According to Anton Tanner, COO, and Urs Bachofner, Sales and Marketing Director of Lüscher, „in Polytype SA, we have an exceptionally well-established partner whose international market leadership in a sector in which we have not previously been active will open up long-term opportunities for us“.