HP recently announced that DE Product Labels
of Lanarkshire, Scotland, has installed HP Indigo technology to expand its
customer base and break into new markets.
Following the installation of its first
digital press, DE Product Labels, established in 2004, is now one of the few
label converters in Scotland with digital capabilities, enabling it to stand
out from the competition. The company’s existing customer base includes the
bakery industry and engineering. With the new press it plans to target other
markets, including high-quality, versioned labels for whisky products and
customers in the pharmaceutical, health and beauty sectors.
“New opportunities have opened up for us
within the whisky market due to the rate of growth worldwide and the amount of
companies in this sector who are Scottish based, so it is the perfect time to
purchase a new press,” commented David Edwards, managing director, DE Product
Labels LTD. “The HP Indigo press will allow us to offer things that we wouldn’t
have been able to before, including allowing our customers to print versioned
labels with metallic effects, and we are looking forward to fully exploring and
utilising its capabilities.”
DE Product Labels chose an HP Indigo press
ws4500, upgraded to include the latest technical features, such as virtually
limitless substrate and spot colour capabilities, making it possible for DE
Product Labels to produce better quality labels for high-end label products.
The company will make use of the HP Indigo press’s short-run capability to
provide its customers with cost-effective low to medium print volumes. The
press also nicely complements DE Product Labels' existing flexographic
equipment as the quality is consistent across both, enabling the company to
utilise the technologies for one job.
“Ensuring we can produce cost-effective
labels as well as provide a flexible service for our customers was a very
important factor when choosing the new press. The HP Indigo will not only
eliminate the cost of printing plates, but also allow our customers to make
changes on the press, whether that be a file change, colour or material
substrate, and finalise the exact label there and then,” said David Edwards.
HP Indigo digital printing technology offers
the precise and effective application of ink onto substrates, which helps
ensure exact colour matching and permits consistency each time the job is
produced.
“We believe we provide the Scottish market
with a service not offered at present from another medium-size Scottish label
producer, and the colour matching and consistency feature has enabled us to do
this,” commented David Edwards.
DE Product Labels will use the HP Indigo
press’s seven-colour functionality and variable data printing capabilities to
provide distinctive, quality labels for new target sectors.
“HP is at the forefront in digital printing.
Since adding digital capabilities to our offering we now have more capacity and
are planning more shifts, therefore putting us in a great position to win new
business and extend our customer base. We believe that every customer matters,
and the HP Indigo will allow us to provide a service that demonstrates that,”
said David Edwards.
