At Labelexpo Americas 2012, Chicago, the
Danish press manufacturer Nilpeter (stands 3105, 3205) will introduce two new
printing presses and unveil a new corporate-wide initiative that intensifies
the company’s focus on technological innovation and helping label and packaging
converters to build competitive advantage.
The initiative, ‘NEXT’, signals the company’s
intention to add value by optimizing the packaging-label printing process and
generating opportunities for expansion into new markets. As a consequence, the
company is strengthening its commitment to research and development as a basis
for enhancing the program of FA and FB flexo and MO offset print-converting
lines with smarter workflows and a broader palette of configurations.
Peter Eriksen, Nilpeter’s chief operating
officer, explains the rationale behind the new initiative: “Faced with the
pressures of volatile raw material prices and the trend to shorter runs, label
and flexible packaging converters need smarter ways of delivering without
compromising quality. We see the challenge becoming greater, as brand owners
look for printing partners who have the versatility to offer a broader range of
decorative solutions, with the identical look and feel anywhere in the world.
Through the NEXT initiative, we are refocusing our resources, people and
expertise, to overcome these challenges and support the converter with
long-term, competitive advantages. Our commitment is to empower the printer to
thrive with lean, streamlined processes, and the creativity to offer unique
solutions in an increasingly integrated value chain.”
The NEXT initiative will ensure the company’s
perspective permeates all aspects of the Nilpeter operation, and heralds
investments in the company’s Customer Care division, technology centers at the
Slagelse (Denmark) and Cincinatti (Ohio)
factory, and new enhanced customer support set-ups around the globe.
The technology centers provide an innovation
hub, where, under supervision from Nilpeter’s technical staff, printers
collaborate with brand owners and other value chain partners to develop new
products, while having access to a full range of finishing solutions. Jakob
Landberg, Nilpeter’s sales and marketing director, comments: “By expanding the
technology centers, we are showing our strengthened commitment to driving
innovation, a central pillar of the NEXT concept. With accessible,
well-equipped facilities, converters have an accelerated, low-risk means of
bringing ideas to market, without losing production time or having to invest in
dedicated technology to perform trial runs.”
