ExxonMobil Chemical has introduced new Label-Lyte
52LLC210 film, a new lightweight oriented polyolefin film which offers
excellent converting characteristics, conformability and flexibility for
pressure sensitive label (PSL) applications. Robust and clear, the
conformability and squeezability of Label-Lyte 52LLC210 film enables brand
owners to enhance point-of-sale impact, encouraging consumer “pick-up.”
The conformability of Label-Lyte 52LLC210
film allows high-quality tailored designs that reduce wrinkling and darting of
the labels, even after the container is repeatedly squeezed. The film is
compatible with multiple print technologies including metalized inks, hot stamp
and cold foil decoration, and displays excellent clarity and gloss for an enhanced
“no-label” look.
The film is engineered to improve overall
output with consistent web handling, reduced curl and die cutting advantages.
Excellent “layflat” and high speed matrix stripping help optimize film speed,
lower scrap rates and reduce reworking of labeled containers.
“This new conformable film delivers consistent
performance throughout the entire life cycle of the product,” said Kevin
Frydryk, global labels films market development manager, ExxonMobil Chemical
Films Business. “Brand owners can set apart their products and boost point-of-sale
impact by choosing different shaped containers, knowing the end user can repeatedly
squeeze them without damaging the label.”
This Label-Lyte film is well suited for a
wide range of market segments including health and beauty care, household
products, beverages, canistered or bottled food, and automotive applications
requiring exceptional label appearance. A multi-functional PSL labeling
solution, Label-Lyte 52LLC210 film reduces material consumption, and as a
polyolefin, is recyclable through existing polyolefin recycling channels.
The Films Business of ExxonMobil Chemical is
a global technology leader in the development and manufacture of value-added
oriented polypropylene (OPP) films, offering a broad range of flexible
packaging and labeling solutions that help customers energize their packaging.
The company is renowned for the global supply of high-quality, consistent products
which include: Bicor, OPPalyte and Metallyte films for packaging applications,
and Label-Lyte film for label applications.
