In recent years, Mark Andy has reinforced its
commitment to deliver productive and profitable short run flexo printing
solutions by offering the Performance Series - a narrow-web flexo printing
platform focused on cost savings and profitability for the converter. The
company has now further expanded its press product offering to address even
shorter runs, launching its newest product, the Mark Andy SRL 4.0. A digital
label printer, the Mark Andy SRL 4.0 is specifically positioned for converters
seeking an economical, responsive and productive option for short run, high
quality labels.
The new Mark Andy SRL 4.0 is an
easy-to-operate, roll-fed, full color (CMYK) toner-based printing machine that
accommodates 8.5 inch to 12.6 inch web widths and can print on a variety of
qualified materials with no pre-coated substrate requirements. It delivers high
quality 600 x 1200 dpi images with variable data and high definition output and
comes equipped with server and software system for a complete turnkey profit
center solution. In addition, Mark Andy has
off-line die cutting and laminating solutions
available which provide even more flexibility in a short-run label production
environment.
At a low-capital investment, the Mark Andy
SRL 4.0 offers an economical solution that will enable label printers and
converters to meet the demands of smaller or fast-turnaround orders they may
have previously turned away. This new offering is a complement to the recent
initiatives by Mark Andy to supply a broad range of solutions that deliver
profit and productivity for converters.
“We are excited to offer solutions at every
run size in the label segment. The
addition of the Mark Andy SRL 4.0 to our product line allows the converter to
engage with more customers and seek more opportunities to generate revenue for
their businesses,” state Jeff Feltz, director of New Business Development at
Mark Andy, Inc.
Currently available to the North American
market, the Mark Andy SRL 4.0 will be rolled out globally in 2013. Converters
may view the SRL 4.0 along with the innovation award-winning Performance Series
flexo press models on the Mark Andy stand (#319) at Labelexpo Americas 2012
(labelexpo-americas.com) to be held 11-13 September in Chicago, Illinois, USA.
