Xeikon, an innovator in digital color
printing technology, announced today that the company has signed a marketing
and referral agreement with Tronics, a manufacturer and distributor of efficient,
cost-effective, high-tech machines that apply professional labeling,
decorating, coding and identification marking to almost any container.
Tronics has a long standing history in the
field of heat transfer label applicators; it was in the forefront of developing this market. Until recently, heat
transfer labels were only produced by means of flexo or gravure.
Today, with the need for faster turnaround
and shorter run length, there has been a demand for digital printing. Labelexpo
Americas attendees will be able to witness Xeikon demonstrating heat transfer
label applications at the Package Printing Zone.
By adding Tronics to the Xeikon Aura Partner
Network, Xeikon is expanding its Heat Transfer Label Suite. Tronics joins Moss
srl, as an Aura partner within the Heat Transfer Label Suite. By using the
strengths of this network, Xeikon and Tronics customers can leverage integrated
solutions more efficiently.
“Plastic containers such as tubes, cartridges
and buckets can be decorated by heat transfer labels as an alternative to direct
print and IML (in-mould). In North America, heat transfer labels is a dominate
decoration process. Producing these labels digitally provides a fast turnaround
solution, with high quality decoration.” said Filip Weymans, Director Segment
Marketing and Business Development Labels and Packaging at Xeikon. “With
Tronics’ expansive experience in this industry, coupled with the Xeikon Heat
Transfer Label Suite, label printers can deliver labels with unparalleled image
quality while increasing their profit margins.”
“Our customers expect robust, reliable
machinery that works, day-in and day-out,” said Frank Floriano, Labeling Director of Tronics. “By partnering
with Xeikon, our customers can expand their product offerings to tap into new
markets and increase revenue. Plus, both Xeikon and Tronics customers will gain
new flexibility and adaptability that the print market – and customers –
demand.”
