Epson
America, Inc. today announced that leading converter, Creative Labels Inc., has
purchased and installed the Epson SurePress L-4033A. Creative Labels will be
using the inkjet digital label press to produce vibrant, high-quality labels
for numerous applications, including food and beverage, health and beauty, and
technical goods.
“The
current prime label market is very competitive and the Epson SurePress allows
us to respond to small run jobs that demand high quality,” said Sandy Franzen,
President and co-owner, Creative Labels. “We spent over a year testing label
systems that lacked the commercial quality we were looking for. With the Epson
SurePress, we are able to concentrate on sales, as we know we are producing labels
that are both first class in quality and cost effective.”
Designed
for prime label converters and commercial printers, the Epson SurePress
L-4033A, as well as the recently introduced Epson SurePress L-4033AW with White
ink, delivers innovative printing features that expand printing capabilities,
making it a cost-effective and reliable solution. The Epson SurePress also
offers short-runs for easier and more efficient label printing, as well as
Variable Data Printing for maximum label customization.
“After
looking at all the options in the market, the Epson SurePress provides us with
better print quality than anyone else,” said Chris Martin, vice president and
co-owner, Creative Labels. “We were especially impressed with the quality
looking as if it could have been printed on a flexo press, but in perfect
register, with no quality problems generally associated with flexo. In
addition, the price point is something we can actually see a return on
investment from in the short run label market.”
Franzen
added, “We just acquired a new customer that had such complex graphic files for
three labels that we would have had to not accept the job if it had not been
for our SurePress. These labels had reversed out four point type in what was
supplied as a four color process graphic file with the label backgrounds done
in various screens and shades of either orange, green or brown. Printing in
Hexachrome made these colors really pop, and when compared to a four color
process print from our press proofer, we were blown away not only by the
oranges and greens, but the depth and warmth of the browns as well.”
Additional
Epson SurePress features include:
- High-Quality Labels: Epson’s acclaimed MicroPiezo inkjet technology with variable-size droplets as small as three picoliters provides ultra-precise drop formation and placement to deliver smooth gradations, remarkable color quality, and sharp detail for easy bar code readability, plus crisp small type and line work
- Industrial Quality Inks: Six-color (Cyan, Magenta, Yellow, Black, Orange, and Green), durable, water-based, resin-coated pigment inks provide superior adhesion and reproduce a wide range of colors; SurePress L-4033AW adds White ink
- Versatile Substrate Support: Prints on a range of standard, off-the-shelf materials including gloss, semi-gloss, matte, film, and clear, and metallic substrates
- Variable Web Width: Supports rolls from 3.15 to 13-inches wide up to 0.013-inches (0.32 mm) thick
- Enhanced Productivity: Time-consuming, short-run jobs can be transferred to SurePress for more flexibility and timely results at speeds up to 16 feet per minute
- Less Waste: No chemicals or plates are required in the pre-press process and less substrate and ink is used in make-ready for short-run jobs
“Unlike
entry-level label systems, the Epson SurePress delivers precise color matching
and accurate reproduction of spot and specialty colors to create high quality
labels with commercial results,” said Mark Elsbernd, North America region sales
manager, Epson America. “SurePress fits right into the demanding work
environment of Creative Labels to boost profits and label quality.”
