Edale
look forward to welcoming visitors to their booth at the forthcoming Gulf Print
& Pack show, held at Dubai World Trade Center between 8-11 April 2013. The
event is the first of this series that UK-based Edale have participated in, but
is gearing up to be an important addition in the company’s event calendar due
to the rapid growth territory that the Middle East proposes.
Edale’s
main objective for exhibiting is to continue building on the companies key
brand messages and demonstrating their extensive knowledge and experience of
their machines for the production of labels, packaging – including folding
cartons, and single pass telecom recharge card production.
Edale
have been keenly following a number of studies and research into emerging
worldwide markets and the Middle East is a territory of much interest. Bernhard
Grob, Export Sales Director says “Edale’s range of flexo presses and converting
equipment have been welcomed in the Middle East; I visited existing and
potential customers in the region on a number of occasions in 2012, and look
forward to re-meeting these people and welcoming new customers to our stand at
the Gulf Print and Pack show”
With
a number of recent machine installations in the area, Edale are keen to build
on this momentum and increase the awareness of their product offerings within
UAE and the surrounding areas. Grob continues “Flexo is favoured for its
reliability – digital does not stand up against the other conventional methods,
which is where Edale’s FL-3 printing press comes into its own; Edale’s offering
is digital performance by a technology you trust”.
Edale’s
Managing Director James Boughton says “At this stage the Middle East is still a
relatively small market for Edale, however we do not measure in terms of market
share but in customer satisfaction, and we have many customers in Middle
Eastern countries that have been working alongside Edale for a number of years,
and are relationships in which we continue to grow together”.
