In addition to its own stand 5B25, Esko will
showcase its innovative label design, prepress, workflow and printing solutions
with a variety of partners who work with Esko to enhance their packaging and
label solutions. “At Esko, we know what delivering ‘results that make you
smile’ means," comments Esko CEO Carsten Knudsen. "It's not just
about providing the best tag and label solutions, but also develop long-term
partnerships with other industry leaders to expand the benefits of those
solutions. The results of these joint efforts can be seen at Labelexpo where
Esko as present on the stands of dozens of partners. If it’s happening in the
tag and label industry, Esko is a part of it.”
Digital
Printing
with HP Indigo (stand Patio), Domino (9F70),
Epson (9H50), Durst (9H57) and Stork Prints (6H40)
As market transitions to digital solutions,
manufacturers of digital printing equipment are looking for digital front-end
(DFE) alternatives that can effectively address workflow and job processing
issues specific to the labeling industry. Esko's DFE is the preferred solution
to streamline the prepress and workflow process for greater efficiency. HP
Indigo for example has a long time, successful strategic partnership with Esko.
Designed exclusively for HP Indigo by Esko, the HP SmartStream Labels and Packaging
Print Servers provide customers the necessary job management tools to automate
and simplify workflow as well as color controls that help deliver repeatable
color.
Esko is also part of Labelexpo's Inkjet Trail
which gives attendees the opportunity to compare six leading inkjet
technologies with manufacturers producing the same label, on the same substrates.
Origination, color and die-cutter files for the different jobs are being
prepared by Esko.
Digital
Flexo solutions
with DuPont (11Q25), Wink (6G62), Nilpeter
(7L60, 7L90) and Mark Andy (5C10)
Esko’s state of the art digital flexo imaging
technology is considered the industry leading system for all brands of digital
plates when it comes to high quality and consistency. At Labelexpo, these solutions
are also showcased with DuPont, Esko's long-standing plate and plate-processing
partner. German leading supplier of die-cutting tools Wink who joined forces
with Esko to deliver a staggered label solution, will present the combined
solution on its booth. Nilpeter and Mark Andy will be showcasing jobs imaged
with Esko HD Flexo plates.
Esko 3D
visualization
with HP Indigo (Patio)
Together with HP Indigo, Barco and Sharp
Iris, Esko Studio Designer will be featured in an immersive, highly detailed
virtual 3D store on the HP Indigo stand. 3D glasses will make the whole experience
even more realistic. This virtual store will demonstrate how 3D imaging helps
packaging professionals see how their product will look like in a real store
next to the competition, without creating physical mockups.
Color
with X-Rite (11P125), Codimag (11R30) and HP
Indigo (Patio)
Esko Color Engine, the central color database
to manage color and device profiles, is the enabling technology to support the
PantoneLIVE™ color management process across the prepress packaging workflow.
Labelexpo visitors can see this combination of breakthrough color workflow in
the packaging supply chain at X-Rite. At Codimag, printers will have to opportunity
to verify the Aniflo predictability, stability and capacity to mach a color
proof without adjustment - supported by Esko Equinox and WebCenter. At the HP
Indigo stand, Esko will give presentations on the "Magic of Colour",
daily in the HP Indigo Theatre.
Workflow
& MIS integration
with CERM (6F95) and CHILI Publish (Esko
stand)
Esko design, prepress and workflow software
can be integrated with many industry leading MIS / ERP solutions to improve
productivity of the complete label production process. At Labelexpo, Esko’s relationship
with JDF automation expert CERM can be seen in CERM’s stand. In addition, Esko
has integrated the online editing technology of CHILI Publish into its WebCenter
platform, enabling users to open packaging designs in WebCenter to create, edit
and modify packaging content.
A last example of Esko's industry engagement
and extensive partnerships are the sample mineral water bottles the company
will hand out during the show. These have been created in cooperation with film
supplier Klockner Pentaplast, Flint for plates and inks, Nilpeter for printing
and Standford sleeve converting - Esko handled the design and HD Flexo plates.
“The tag and label industry is growing
rapidly, and that growth is clearly on display at Labelexpo Europe. Esko keeps
pace with that growth by complementing our solutions with the expertise of
other best-in-class companies. The result of those partnerships are truly
integrated solutions that enable label and tag producers to be successful in
this rapidly changing marketplace,” concludes Knudsen.
