Arena
International will be hosting the Packaging and Converting Executive (PACE)
Forum, scheduled for 12-14 February 2014 in Brussels. At the Brussels event,
PACE will be celebrating its ninth anniversary. The
2014 PACE Forum - Packaging Innovation, On Time & On Budget - will shed
light on important industry issues that will help attendees step up their game
whilst providing an unparalleled opportunity to collaborate and innovate with
peers.
With
the need to evaluate technological advances from both a functional and
strategic viewpoint, The PACE Forum will be looking at how Brand Owners can
drive profitability through innovative packaging developments and improved
operational efficiency.
“We
are pleased to announce that we have secured Aline Clavellina, Senior Vice
President of Marketing from Mexico’s Grupo Bimbo as a keynote speaker,” said
Mihaela Biti, Head of Conference Programme of Arena International. “Grupo Bimbo
markets over 10,000 products in 100 different brands around the globe, and we
are excited to have a senior executive of the company on board to share ideas
about innovation and market expansion.”
In
addition to leading keynote speakers, discussion topics at the event will
include:
•
Talking About Money. How to fund innovation and general commercial improvement.
•
World-Class Manufacturing. Highlighting manufacturing processes that deliver
lean and cost-effective packaging.
•
The ROI of Sustainability. Calculating the ROI of sustainability efforts and
making a responsible market approach pay off
•
Retailers Panel Discussion. Retailers from France, Germany and the UK will
discuss packaging as seen through the eyes of the retailer.
“Whilst
we are still confirming all of the speakers for this important event,” said
Mihaela Biti from Arena International, “we are in discussions with a number of
interesting candidates. We are very excited about how the programme is shaping
up. We encourage FMCG executives and brand owners to contact us for further
information about the programme and attendance at the event. PACE 2014 will
provide a unique opportunity for brand owners to find innovative answers to
issues in design, purchasing, manufacturing and selling of packaging and
products.”
