Delegates and exhibitors attending the first
ever Packprint Summit Americas held in Miami last week have praised the event,
which was hosted at the JW Marriott Marquis Miami Hotel by the Labelexpo Global
Series. The two-day conference and table top exhibition was attended by 212
delegates, which included many senior representatives from the North and Latin
American label and package printing industry.
Highlights from the first day included
Evelio Mattos’s presentation on the new realities of package design. Creative
director of leading agency Design Packaging, Mattos gave the audience a unique
look at the current global design trends in structure, materials and specialty
processes by sharing client case studies of some of the luxury brands he has
worked with including fashion house Juicy Couture and Chateau Ste Michelle
Wines.
Sarah Goldthwait of Powerful Yogurt also
gave a powerful insight into how to create and execute new opportunities in
brand development and positioning. Goldthwait told the story of the successful
strategy behind Powerful Yogurt’s US launch in March 2013 and talked about the
importance and value of using the product along with its packaging and labeling
to target, engage and sell to a new market.
Day two saw the focus turn to the latest
technologies, capabilities and applications. Jerry Henson, sales manager at
Mark Andy gave the keynote presentation and explored how new mid-web flexo
technology can lower overall costs and how streamlining printing work can
increase productivity and revenue. Mark Andy also exclusively announced inline
solventless lamination capability for its VersaMax series presses designed for
flexible package printing. Chris Baker, vice president, sales and business
development at Highcon investigated the new developments available in short run
finishing for folding cartons. As well as giving a summarized view of the new
finishing techniques suitable for production efficiency, Baker also compared
the features and benefits of in line, off-line, conventional and digital.
One of three panel discussions to take place
during Packprint Summit Americas, the printer panel discussion on day two was
also well received with the printing requirements of flexibles, cartons and
labels reviewed. The panelists: Tom Zumbiel of Zumbiel Packaging, Paul Browning
of Palmas Printing and Multi Packaging Solutions’ John Côté deliberated the
challenges facing them and fellow converters and gave their tips for
differentiating yourself from the competition.
Aimed at printers/converters of labels,
flexible packaging and cartons, brand owners, and designers, delegates also
benefitted from ample networking time with a private cruise around the South
Florida harbour.
Tasha Ventimiglia, event director for
Packprint Summit Americas said: “We are very pleased that we have received so
much positive feedback from delegates and exhibitors after two busy days full
of presentations, intense panel discussions and focused sessions. Packprint
Summit America was born out of our award winning Labelexpo events and designed
to deliver excellence to the package printing industry too. It has been a
success and we hope that it has given our audience new ideas, the inspiration
and confidence to shape their businesses in the coming months.”
Quotes
from exhibitors:
Kristin Adams, marketing manager, Collins
Inkjet Corporation: “The inaugural Packprint Summit Americas was definitely a
worthwhile event for Collins Inkjet. Given that Collins has manufactured
industrial inkjet inks for 23 years, Collins is in a great position to assist
package and label printers in their transition to digital printing. It was
great to hear questions and concerns directly from end users. Collins’ IP and
patents in low migration UV curable inks were well received at Packprint Summit
and we believe will facilitate continued growth for digital in the package
printing markets.”
Sean Marske, president, Colordyne
Technologies: “As an exhibitor at the first-time Packprint Summit Americas, we
didn't know what to expect. We have just finished participating in a number of
shows and conferences over the past 60 days and the environment of Packprint
was refreshingly conducive for meaningful, one-on-one networking. We
established a number of high-quality sales opportunities who were able to
become intimately educated about our differentiated digital label press
products and services. The balance of speaker presentations, exhibit
walk-throughs, and social activities meshed together very effectively. We look
forward to Packprint Summit Americas growing for the mutual success of both the
industry and our company.”
Jesper Jorgensen, global sales manager,
Nilpeter: “At Packprint Summit Americas in Miami, the Nilpeter team presented
advanced packaging solutions in flexo and offset, and prime label solutions
with the latest high-end flexo technologies. Labelexpo hosted this great event
which we used as a gateway to gathering additional information on a labeling
industry in transition. We experienced extensive knowledge sharing with
co-vendors, presenters and panel speakers at the conference. The event was well
organized with a clear, focused target. We got a clear vision of the industry
transformation in progress, and trust that extensive promotion of the event
will attract more people from the packaging industry in the future."
