Pulse Roll Label Products has launched a series of UV
curable fluorescent inks aimed at the flexo label printing market. The range
has been developed and formulated by the company’s in-house research and
development team based in Bristol, UK – where the company manufactures the new
fluorescent RDF Series.
The UV curing fluorescent ink range is suitable for use in
general label printing and has recently undergone full beta testing. Print
trials to date are said to have shown increased color strength, allowing
lighter aniloxes to be used whilst achieving the same density, as well as
showing a smoother lay, resulting in a higher quality label.
Whether for fun, to ensure a brand stands out on the shelf
or to highlight warning information, Pulse Roll Label Products said the use of
florescent inks as part of the overall label or package design can grab
attention and create more impact.
Sarah Harriman, marketing and communications manager at
Pulse Roll Label Products, said: ‘Branded goods have never had to fight so hard
for attention on the shelf with so many products now available to consumers.
Brand owners must also adhere to increasing packaging and labeling regulations
to ensure that important product information is visually highlighted.
'This new range of inks offers bright and clean fluorescent
effects, providing a solid eye-catching color which will enhance the label and
draw attention to the product.’
