Brand owners, retailers, label and packaging designers and buyers are
being invited to enroll for the inaugural printing technology master class -
Brand engagement through packaging. Taking place on Thursday 11 September, the
half day master class is featured as part of Labelexpo Americas 2014.
Brand engagement
through packaging is a combination of speaker sessions, guided show tour and
hosted lunch. It is designed to give attendees a robust understanding of label
and package printing; such as which materials to use, the effects of using the
latest technology and design techniques to grow a brand, increase sales and stay
ahead of competitors.
Delegates will
hear from several leading industry experts across a range of specialisms. Mike
Ferrari of Ferrari Innovation Solutions will navigate the shopper’s journey -
retail, online and social media. Looking at packaging in the digital age, he
will demonstrate how to grow brand revenue and margins by sharing best practice
case studies from brands such as Procter & Gamble, Danone and Coca-Cola.
John Foley of
interlinkONE and Grow Socially will look at connecting packaging and the web
through engaging in social media. John will guide delegates through how to
measure their social media profit success through engagement and consumer
marketing. He will also outline how to extend the life of the label and
packaging to connect with the next generation of consumers as well as teaching
attendees to think ‘outside the box’ on how to incorporate the power of digital
marketing with their products.
Esko’s Jan De
Roeck will explore digital visualization to workflow. De Roeck will reveal how
a product’s packaging can be virtually created in 3D to show a range of
substrates, printing techniques and finishes and to review its shelf impact. He
will also demonstrate how 3D visualization can also be used to show packaging
designs to concept teams in remote locations and quicken a product’s route to
market with improved approval times.
The master class
will be closed by Mike Fairley from the Labelexpo Global Series with his take
on new opportunities and solutions in high tech printing and finishing technologies.
He will give practical examples of how different printing techniques can be
applied to products and how they can also add value. He will also summarize the
latest possibilities with new inks, materials, security and brand protection
solutions.
Mike Fairley
commented: “The master class is designed to help brand owners and packaging
designers get a better and fuller understanding of what they can achieve with
their label and package printing designs. Digital printing technology has
really opened up and expanded the design possibilities and labels and packaging
have become a hugely important channel for communicating and engaging with the
consumer. With the personalization and multiple variation of products on the
rise, the master class should give a valuable insight into how using label and
package printing can best attract the consumer’s attention to grow revenues and
increase margins.”
Being held at the
Donald E. Stephens Convention Center, Rosemont, Chicago, entry to the master
class costs $700. Delegates can register online by visiting
www.labelexpo-americas.com.
