In developing the
Rollsleeve labeller, Sidel has focused on minimising maintenance, reducing
environmental impact, saving on costs, and the branding opportunities
shrink-sleeve labels present to generate shelf appeal in what is a competitive
marketplace. As part of the two day
event in April presented at the Hyatt Regency Hotel in Cincinnati, Ohio, USA,
Sidel staged a visit for customers from several countries to the 400,000 square
foot facility of labelling partner Verst Group Logistics to see various
sleeving production lines in action.
The live
demonstrations allowed visitors to see for themselves the respective benefits
of the different technologies, with the Sidel Rollsleeve labeller, which has
recently been installed as part of an expansion programme for Verst's
production area, drawing particular attention.
Designed to meet a growing demand for shrink- sleeve labels, Sidel
Rollsleeve is a rotary labeller equipped with an ergonomically designed, robust
and precise linear labelling station. It can switch easily between
shrink-sleeve labels for shaped containers and classic hot-melt applications.
The infeed and outfeed wheels, the container platforms all driven by
servomotors, and a single rotating knife allow a clean and precise cut every
time and a high quality labelling application at very high speed. It also
offers the ability to use multiple types of label material for sustainability
and cost savings.
The Sidel
Rollsleeve labeller carries out the seaming and wrapping of all labels inside
the machine itself. It does so without
the use of solvents and this, combined with the use of film material up to 50%
thinner than other comparable systems, reduces its environmental
footprint. The labeller operates with a
range of film thicknesses from 18 to 40 microns - with film of 30 microns being
typically used. By carrying out the
seaming of labels inside the machine, the solution simplifies converting and
eliminates the need to outsource sleeve manufacture.
Most importantly,
Sidel's Rollsleeve labeller makes it possible for beverage producers, packers
and co-packers to undertake the precise application of quality labels at very
high speed, clearly evident during the live demonstrations. It can run at rates of up to 54,400 bottles
per hour, depending on bottle specifications and equipment and whether the
machine is running in 'Roll-Sleeve' or 'Shrink-Sleeve' production mode. Such high outputs can again contribute to
further savings on shipping, storage and energy costs.
Yann Renard,
Business Development Manager for Labelling, Sidel, said: "The way products
are labelled has a significant impact on their success in the marketplace, with
the design and branding a major influencer on consumer purchasing
decisions. Producing attractively labelled
products cost effectively is therefore key.
These events are an ideal opportunity for visitors to actually see the
technology working. The Verst facility proved an excellent venue for
demonstrating the capabilities of our Rollsleeve labeller and how it can add
real value to labelling operations."
