Label Summit Indonesia 2014 which took place at Jakarta’s Balai Kartini between 18-19 June saw nearly 50 market leading companies showcasing their products and services to 297 attendees.
Held for the first time in Jakarta, the second edition of two-day conference and pop-up exhibition comprised a mix of real life business case studies, panel discussions and technical presentations highlighting the latest printing technologies.
Event highlights included Xeikon’s Filip
Weymans’ keynote presentation. Weymans opened the conference with a thought
provoking account of how personalization is growing in importance around the
world and why packaging is playing an increasing role in triggering positive
emotions between brands and the consumer. Weymans outlined how trust in brands
is growing at a local level as brands use social media to create and form
communities in particular regions.
Another highpoint was the free and frank
exchange between the printer panelists Andy Arto of Satyamitra Labeljaya
Pratama, Ajanta Packaging’s Ramesh Raju and Ben Testa from Labelhouse. Sharing
common challenges they discussed how best to supply end users in different
parts of the region by forming strategic partnerships and the difficulties
faced in sourcing raw materials compared to other markets such as Europe.
Prompting many questions from the audience, they also talked about the pros and
cons of digital printing.
Day one’s content was heavily focused on the
latest in new printing technologies and applications. Chris Bodger of Mark Andy
and Nilpeter’s John Andersen’s presentations on making an informed decision
when selecting flexo and combination printing were well-received by delegates.
Highlighting the challenges and opportunities, they gave an insightful look
into how to optimize the conventional printing and decorating processes whilst
achieving production efficiency and reducing operational costs. There was also
a series of short presentations exploring the latest in niche technologies
including a look at the latest developments in low energy UV systems by
Alpha-Cure’s Steve Haines.
The second day covered topics including
package printing, next generation materials for high performance and functional
labels and branding and design. Stand out sessions included Marco Ogliengo of
Zalora Indonesia’s top tips on how to transform your business by using online
marketing and social media platforms. He gave his advice on understanding the
process, pitfalls and benefits and convincingly demonstrated how the internet
can enhance an existing business model.
Also popular was the event’s closing session
on best practices to make your company more sustainable. Jouni Komulainen of
UPM Raflatac talked about the importance of managing natural resources and
measuring the environmental impact across the label supply chain. Ditto Santoso
of Tirta Investama (Danone Aqua) shared details of Danone’s worldwide
sustainability culture and policies; explaining how the brand had adopted
numerous procedures such as reducing water consumption and the weight in its
bottle packaging to cut costs and operate more efficiently.
Jade Grace, event director explains: “Label
Summit Indonesia 2014 has been useful for visitors and exhibitors alike. The
printing industry here is very fragmented and is still in its infancy compared
to the western label market. There is a real desire to learn more about and
understand what is going on in the global market place and the Summit has
provided a good opportunity to find out about the latest technologies and
trends. It has also served as a valuable networking platform; enabling printers
to open up alliances with one another and also with new suppliers.”
Quotes
from exhibitors and speakers:
Eddy Kusnady, P.T Avery Dennison Indonesia:
"Label Summit Indonesia was a well-organized event to meet all customers
and related industry partners."
Geert Van Damme, Cerm: “Label Summit
Indonesia gave us the opportunity to introduce our MIS solution to the
Indonesian label printers without entering their comfort zone. Any interested
visitor could listen to our public presentation and he could have a chat afterwards
in our table top space. Meanwhile we could meet other suppliers and talk about
business opportunities in the region, common projects and collaboration. We
started new long lasting relationships with several visitors and participants
thanks to this Summit.”
Marcus Greenbrook, GEW: “Label Summit
Indonesia gave us the opportunity to present and discuss with customers, face
to face, the latest in energy efficient UV systems. The feedback from customers
is that rising energy costs are a great concern for them and the need for
energy efficient UV systems are paramount to them.”
Jack Malki, Jet Technologies: “Jet
Technologies enjoyed a successful Label Summit Indonesia, with the largest
representation at the event. Supported by overseas partners Kocher + Beck,
Pulse Roll Label, SMAG, OMET, SPG Prints and Ruco, clients had the opportunity
to meet and speak with global experts in their respective fields in a relaxed
format. Clients had been telling us that they want serious partners who are
able to support their business. The local market is developing rapidly and
clients have told us that their biggest hurdle remains the technical expertise
of their teams and ensuring that they are able to implement world-class
solutions in their market.”
Ben Testa, Labelhouse: “Label Summit
Indonesia gave us the opportunity to get a snap shot of the global, regional
and local markets from a variety of perspectives. The other speakers I spoke to
were very informative and comfortable to provide additional information on
their topics in private. As a label printer I found the environment more
conducive to developing relationships with suppliers than other events as it is
more intimate and focused. As a speaker I found the process to be very
rewarding and have quickly developed relationships with other speakers in the
panel I was involved with.”
Doren Teh, Siegwerk: “It was a great
experience and success participating in the table-top exhibition at Label
Summit Indonesia 2014. Most of our visiting attendees especially companies from
the label segment maximized their time to network with our peers - working in
alliance, sharing ideas and exploring major new benefits. The panel discussions
constituted pertinent information in global and market trends in SEA, emerging
opportunities in packaging concepts and generating a good idea of label
technology trends.”
Marco Ogliengo, Zalora: "Great
experience. Event is organized to maximize networking and knowledge sharing
opportunities."
Filip Weymans, Xeikon: “Indonesia is an
important member of the Asean growth area, a region which is open to new
technology such as digital printing. The summit has enabled us to speak with
the leading label printing companies and highlight the capabilities of our
technology and was also the ideal platform to inform people of the success of
existing digital print users.”
