Avery Dennison adds five new products to its wine labeling range

White is the most-used colour in wine labels, with different shades

needed to reflect specific application needs and brand images. These White Rainbow materials broaden wine labelling range still further, and offer unique opportunities to differentiate.

White is the most-used colour in wine labels, with different shades needed to reflect specific application needs and brand images. Avery Dennison has added five new products to its wine labeling range to extend the number of white label materials, which it said are ‘by far the dominant label color for wine and spirits producers’. With these White Rainbow label materials, Avery Dennison now offers brand owners and designers an opportunity to broaden their wine labelling range still further, and offer unique opportunities to make their products really leap out from a retail shelf, and communicate a very pronounced brand identity.

New extra-white papers gives optimal colours when printing - the brighter the white, the greater the contrast. They also deliver improvements to the appearance of fine details. New textured papers are available too, allowing to create unique labels with a strong brand presence. All five White Rainbow papers will ensure impact on the shelf: this range of papers takes its inspiration from global trends, and fits a variety of consumer targets.

The five new White Rainbow products include two paper-based products (Rustique Extra White FSC and Martelé Extra White FSC), the ‘tree-free’ Pure Cotton material, True Linen FSC and Pampa FSC.

Rustique Extra White FSC’ and ‘Martelé Extra White FSC are said to give designers a new whiter-than-ever shade, while Pure Cotton has been evaluated at 30 percent higher whiteness when compared with other 100 percent cotton fiber wine labels on the market today. True Linen FSC is said to have a natural and elegant textile finish and Pampa FSC a ‘rich and luxurious feel’ due to its micro diamond shape.

Avery Dennison said the new range will be valuable to a large proportion of brand owners as 80 percent of wine labels are currently white, ‘in no small part because the color conveys a sense of authenticity and premium quality’.