Chromatic Technologies Inc. has announced the introduction
of its Sunlight Inks (photochromic) for such applications as paper, film and
pressure-sensitive labels. Sunlight Inks
are a breakthrough in chemistry that now offer the first photochromic inks that
provide (1) fast kinetics which turn on rapidly when sunlight hits it, (2)
repeatability which enables the ink to turn ‘on and off’ forever, (3) a broad
color spectrum offering, as well as (4) durability in the sun.
In development for two years, Sunlight Inks are the result
of Chromatic Technologies’ (CTI) proprietary technology which makes CTI the
world’s leading supplier of specialty inks and chemistry for consumer
packaging.
The new ink offering is capable of securing a substantial
role in the use of labels and packages throughout the world as well as CTI’s
Sunlight Inks offering a refreshing look for the industry’s existing offering
of labels.
“We are committed to helping brands win the summer,
tailgating and other popular outdoor usage occasions,” explained Patrick Edson,
chief marketing officer for CTI.
“Sunlight Inks create ‘theater-in-the hand’ for a brand’s audience: a
consumer walks outside and, in seconds, the Sunlight Inks transform from clear
to a colorful reminder to apply sun tan lotion, or several garnishes
recommendations appear for cocktails, or a surfboard is revealed with a secret
code for a mobile app.
“CTI’s chemists and inventors have a dedicated team
innovating in the label markets. Our
goal is to ensure every label in the world is interactive with a consumer and
that it dramatizes a brand’s positioning,” Edson added. Sunlight Inks can be applied to a label itself or the
package container itself and are available for export across the globe.
“Sunlight Inks scored high in consumer purchase intent (“definitely will buy”)
across multiple product categories. Consumers noted it’s a great way to entertain guests and
give them an excuse to take something new and interesting to a party,” Edson
continued.
Owing to its growth and considerable success over the past
two decades, CTI now offers custom innovation incubators for customers that
incorporate invention, design, consumer testing and prototyping.
