Since it was founded in 1977, new
technologies and searching for the optimum way to deliver print have been at
the heart of QRT Graphique’s development strategy. The company, which is
located on a 10,000 m2 site in the suburbs of Alès, has become one of the major
players in the adhesive labels market by increasing investment and developing
an unsurpassed know-how that is recognised throughout France.
Every year, QRT Graphique prints tens of
millions of labels for its clients – covering the agri-food, Chemical and
cosmetics industries – on a dozen production lines that include flexo, typo,
offset and screen. However, the print managers had closely been monitoring
digital printing as a potential growth driver mainly for short runs.
“For several years, we had been following
the evolution of digital presses – in particular those from Domino – waiting
for the one that would be a perfect match for our production requirements in
terms of productivity,” recalls Christophe Quirantès. “At the start of 2013, we
went to see the N610i in Domino’s demonstration centre in Cambridge, England.
We ran printing tests on various materials. The results were conclusive, both
in terms of the quality printing and the speed of execution.”
QRT Graphique also reviewed other devices,
but Christophe is confident they made the right choice: “We knew we could
deliver larger runs with the innovative technology developed by Domino compared
to the standard digital presses offered by other manufacturers.”
A few months later, the N610i digital press
with four colours + white became the first to be installed in France. Says
Christophe: “The choice to include white was motivated by the need to print on
transparent synthetic gold and silver substrates, whereby white is essential to
give correct colour matching. This allows us to get good opacity and it brings
out the colours giving the label a vibrant appearance.”
Where short runs of 50 to 10,000 labels were
previously associated with digital production, this has now extended to runs of
thousands of copies. “With the piezo ink jet technology, we are now looking to
replace our rotary typos because the N610i is just as efficient on medium run lengths.
We have already printed a run of 400,000 labels in production,” he continues.
Christophe believes that Domino’s piezo ink
jet technology is the future for his sector. Furthermore, the QRT printshop can
rely on the service and expert advice from Domino to ensure its digital press
is always running smoothly and providing valuable input into the development of
new products for its customers.
A
dramatic reduction in lead times
With digital, the pre-press process is
eliminated, which translates into substantially reduced production lead times.
And that’s without taking into account the ease and speed of switching from one
job to another; all you have to do is send the files to the press to start
printing.
Christophe says: “With Domino’s N610i, the
labels are already printed by the time we would have finished plating up on the
typography press.” The result is that, combined with the productivity of the
N610i, which runs at 50 m/min in high definition, digital printing is proving
unbeatable when it comes to execution speed. And, that doesn’t include the
savings made on waste that is produced during plating up in flexo.
“Since we’re running at a constant speed,
it’s easier to organise our production planning and plan ahead,” emphasised
Christophe, whose print shop produces around 20 million m2 adhesive labels a
year.
A
wider market reach
Its first investment in digital allows QRT
Graphique to position itself in new markets. For example, with medium size runs
of multi-reference labels, the company can now produce the same label, but with
different visuals, barcodes or Datamatrix codes. This could not previously have
been achieved with flexo printing.
Christophe Quirantès unveils another
strength of Domino’s N610i digital ink jet press: “We are attracting new
customers, as UV inks produce a screen-printed likeness. It gives the
impression of being thicker to the touch, and provides increased abrasion
resistance compared to traditional printing. There are a number of sectors
where these qualities are extremely important, for example with the
transportation of products in boxes and ensuring that the labels are not
damaged on arrival.”
The
proof is in the product
QRT Graphique’s introduction of digital has
even led to modification of the company’s sales policy. Now, when sales
personnel visit a prospective customer, they do not spend a lot of time talking
about the quality of the new press, and rather ask for a test file and return a
printed copy of the label within 48 hours. “This technology is enabling us to get
our message across to prospective customers, as they can have their own product
in their hands extremely quickly,” adds Christophe Quirantès. “We are bringing
something new to the market and differentiating ourselves, which is essential
with nearly 300 labels manufacturers in France.”
After an initial expansion drive in 2011,
which included acquisition of a print shop and establishment of a sales office
in Paris, QRT Graphique is preparing for the next stage. The N610i’s
productivity and print quality allows the company to conquer new markets across
France during this expansion period, and stand its ground against the
competition.
