Kyoorius in association with
D&AD, announced the winners of the 2014 Kyoorius Design Awards at the
awards night at the Grand Hyatt in Goa. The night was a celebration of Indian
design like no other. In the signature Kyoorius way of never doing the
expected, instead of a traditional awards ceremony the audience was treated to
a 70’s theme party. Held on the final evening of Kyoorius Designyatra, the
event saw over 1000 creative professionals, students and clients from across
India in attendance, which included the conference delegates as well as
speakers along with awards nominees.
A total of 680 entries were
submitted across 9 categories – Branding & Identity, Communication Design,
Book Design, Editorial Design, Design for Space, Design for Packaging, Writing
for Design, Design Craft and Design for Good. The 72 In-book winners were also
nominees for Blue Elephants, and the jury awarded a total of 27 Blue Elephants
and 2 Black Elephants.
Alok Nanda & Company,
Umbrella Design, Redlion, Curry Nation, Chlorophyll Brand and Communications
Consultancy, Kulture Shop, Bombay Duck Designs, Locopopo, Trapeze, Lotus, as
well as agencies such as Ogilvy & Mather, Publicis India and Grey Worldwide
were among the in-book winners at the 2014 Kyoorius Design Awards.
The 27 Blue Elephant winners
included work by Alok Nanda & Company, Trapeze, Redlion, Kulture Shop, Umbrella
Design, Bombay Duck Designs, Locopopo, Eleven:43, The Architects Office, NH1
Design, Please See, Out of the Box, Lotus, Famous Innovations and Grey
Worldwide, Publicis India, Creativeland Asia, TBWA India.
Two Black Elephants were awarded
to outstanding work that cut across categories, both in terms of concept and
execution, which the judges deemed to be exceptional across all the work
entered.
Bombay Duck Designs was awarded a
Black Elephant for BLUED Book (Category: Design for Books), a self-published
and designed book by Sameer Kulavoor. Inspired by the ubiquitous blue tarpaulin
seen in urban and rural India, the book aims to bring out the socio-cultural
relevance and the subtle humour of this unique material.
Ogilvy & Mather was awarded a
Black Elephant for :{to:) CleftToSmile, created for Operation Smile India
(Category: Branding & Identity). This social media campaign transformed a
simple combination of keyboard characters into a memorable identity and highly
successful Twitter campaign for Operation Smile India’s Cleft to Smile
initiative.
Rajesh Kejriwal, Founder CEO of
Kyoorius, commented: “The Kyoorius Design Awards brings the best of Indian
Design into focus, and is a reminder of the level of craft, skill and design
acumen that exists in this country. Looking back on last year’s winners, who’ve
gone on to achieve even more recognition and exposure following their success
at the Kyoorius Design Awards, we can proudly say Kyoorius Awards are on their
way to set the benchmark for creativity in India.”
“Thanks to our partnership with
D&AD, we have created a completely neutral and robust programme. Kyoorius
Awards have been clear from the beginning that every piece of work that
surpasses our high standards criteria, must be rewarded. We have no gold,
silver and bronze — just the coveted Blue Elephant and for the best of the best
— the Black Elephant. Winning an elephant at the Kyoorius Awards represents the
pinnacle of creative achievement in India.”
Tim Lindsay, CEO of D&AD
commented: “D&AD is delighted to see the Kyoorius Awards, and our
partnership with Kyoorius, continue to grow in its second year, both in numbers
and in the diversity and quality of work. Writing has been a very strong
category this year, along with illustration. It is especially encouraging to
see self-initiated projects being recognised and more work entered by
independent designers and small studios from all over the country. Along with
Kyoorius, we are committed to nurturing and stimulating the creative community,
and using surpluses from the awards show to develop initiatives that will
benefit emerging talent throughout the year. D&AD looks forward to watching
the Indian creative community evolve with each year.”
Alongside the Elephant winners
all nominations will be featured in the Kyoorius Design Awards Annual and -
distributed to over 5000 corporates & creatives across India — providing an
invaluable and un-rivaled source of creative inspiration.
