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Avery Dennison’s new portfolio of
materials for labeling one of the toughest products to brand - tires - was
named winner of the Innovation Award for companies with over 300 employees at
the Label Industry Global Awards Tuesday, September 9. The award recognizes the
new portfolio’s ability to boost brand image, ensure tracking ability and
adhere more securely.
“We are thrilled to be recognized
for an innovation that addresses real challenges in the marketplace,” said Don
Nolan, president of Avery Dennison Materials Group. “We are committed to
developing unique products that create value and meet demanding needs for both
our customers and end users, and this portfolio an example of that promise.”
First in the portfolio is the
Point-of-Purchase (POP) Tire Label, which features a film and adhesive
construction with production-friendly gum patterns that increase conversion
speeds. The POP label material incorporates a special back coating on the
polypropylene film, which resists the migration of low molecular-weight
components and processing aides from the tire surface - a common problem in the
industry. The barrier prevents materials from bleeding through the surface of
the label, preventing label curl and maintaining outstanding print quality and
brand appeal.
“Tires are one of the most
difficult of all labeling applications because of their ‘low-energy’ surfaces,
which are inherently resistant to labeling,” said Mark Pickner, Durables
segment director for Avery Dennison Label and Packaging Materials North America.
“We developed this portfolio in close consultation with tire manufacturers, who
helped us understand their pain points and identify effective new solutions.
This kind of collaboration is a key part of our innovation process, and we
couldn’t be more pleased with the results.”
The tire portfolio also features
Vulcanized Tire Labels specifically designed to aid product identification.
These constructions provide heat and abrasion resistance needed to withstand
the extremes of the tire’s vulcanization process. As brands serialize their
tires for tracking and safety reasons, the label material can be applied during
the final stages and remain integrated and resistant to severe environmental
conditions.
The Label Industry Global Awards,
organized by Taursus, are held annually, alternating between Labelexpo Americas
in Chicago and Labelexpo Europe in Brussels. The Innovation Awards are awarded
to two companies - one with more than 300 employees and one with less than 300 - for a specific innovation in technology or business practice introduced in
the label industry. Award entries were judged based on degree of innovation,
practical impact in the marketplace and economic and environmental aspects.
More information about the tire
label portfolio and other innovations Avery Dennison featured at Labelexpo this
year can be found on the company’s virtual trade show at
virtuallabelexpo.averydennison.com Innovation experts will be available via
chat to provide more information on September 16 and 17 on the virtual trade
show site.
