Based in Bowling Green, Ohio,
Century Label provides high-quality label and shrink sleeves for manufacturers
and distributors of nutraceuticals, foods and chemicals. Replacing its HP
Indigo ws4500 Digital Presses, Century Label installed two HP Indigo WS6000
series Digital Presses, increasing print capacity and quality as well as
expanding the range of jobs and customers it can serve. When the company was
contacted by a leading maker of greeting cards with a project featuring
well-known cartoon characters, Century Label turned to the advanced
color-matching capabilities of its new HP Indigo WS6600 Digital Press.
Charged with printing 12,000
water-soluble stickers of 26 different character designs, Century Label
developed dissolvable stickers using its SmartSolve label stock. However,
color-matching the licensed artwork colors of the beloved children’s characters
presented another challenge entirely - and an opportunity for the company to
show off its new color-matching technology.
Using the HP Indigo WS6600
Digital Press’s extended color gamut, particularly the violet ink, Century
Label hit even the most difficult colors spot on. Additionally, the wider web
of the HP Indigo WS6600 allowed for more stickers per frame, enabling the
company to produce the project faster and with less waste.
“Digital printing has been a high-growth
area for us. We love what digital has done for our business,” said Seth Hill,
director of manufacturing and distribution, Century Label. “In general, our
focus has changed and we are going after larger jobs now. This speaks a lot to
our enhanced color management capabilities with the HP Indigo WS6600 and
WS6000. We have put a lot of effort into driving our color management and that
is giving us business growth.”
Since installing the two HP
Indigo WS6000 series Digital Presses, Century Label’s business has continued to
grow and flourish, doubling its digital output and printing larger run lengths
not possible with previous devices.
