The power and value of digital presses with white ink was
clearly demonstrated at Labelexpo 2014, where several press vendors showed
labels printed on metallic substrate using the Color-Logic process. Xeikon and Domino both printed Color-Logic
labels live at the show to demonstrate the capability of their latest
presses. Durst, EFI Jetrion, and Screen
also had Color-Logic samples available.
Show attendees were impressed with the impact the Color-Logic technology
could provide their brand customers on store shelves, and took many samples
away with them.
Discussing the success at Labelexpo 2014, Color-Logic
Director of Sales and Marketing Mark Geeves said: "Printers attending the show saw the
striking special effects that can be created with the Color-Logic Design
Suite. With our software, graphic
designers or prepress personnel can do with one or two mouse clicks what now
takes hours or days, quickly producing metallic label designs for their brand
clients while eliminating the tedious task of creating white ink masks using
traditional methods. The Color-Logic
Design Suite is available for $200 from any Premium Color-Logic printer."
Developed for brand managers, product managers, corporations
and advertising agencies, the Process Metallic Color System gives licensees the
ability to differentiate themselves and their clients from the competition by
simplifying the design and print production process and implementing
eye-catching decorative effects into their branded products and associated
collateral. The Color-Logic system is compatible with offset, inkjet,
flexography, digital presses, screen printing, and gravure processes. It is
ideal for packaging, pouches, direct mail, point-of-purchase material, signage,
post cards, literature, booklets, labels, shrink sleeves, calendars and much
more.