Day two of Kyoorius Designyatra ended on an inspiring note.
Staying true to this year’s theme, ’What If’, the second day of this creatively
stimulating conference, broke conventions and opened up a whole new world of
possibilities and untapped opportunities.
Attended by almost 1500 delegates including designers, chief
marketing officers, brand managers, students and young professionals, it
facilitated radical and divergent ideating through formats ranging from talks
and workshops, breakout sessions to portfolio reviews, allowing the audience
multiple levels of interaction.
Jonathan Ford kick started the day describing Pearlfisher’s emphasis
on building Challenger brands and Icons. Simon Manchipp and David Law of
SomeOne spoke about the need for brands to be playful and liminal – exploring
the opportunities at the edges of design and talked about building Brand Worlds
- extensive kits that brands can adapt and apply to a multitude of applications
rather than creating brand manuals. David Berman from David Berman
Communications emphasized the need for designers to not just do good design,
but to do good – being honest about their work and creating design that is
sustainable, ethical and doesn’t harm the planet. Natasha Jen’s talk focused on
‘the price of creativity’ and Pentagram’s pro-bono work, highlighting that a
big design fee doesn’t necessarily imply better design. Kayonaaz Kalyanwala
from Video Volunteers spoke about this incredible initiative that empowers
people from rural and marginalized societies to tell their own story and making
technology available to all. Global musician Karsh Kale closed the day with a
short talk and an impromptu concert, along with the Dharavi Rocks - a dance
troupe composed of kids from Mumbai’s Dharavi, whom he has been collaborating
with.
The day of talks was followed by professional side sessions
conducted by lawyer Kushagra Shah, who explained the intricacies of the laws
that govern designer’s work and lives. In a separate session, Hyper Island’s
Maria Eriksson explained the four pillars of digital.
Rajesh Kejriwal,
Founder CEO of Kyoorius, commented, “We started off with a bang at Kyoorius
Digiyatra and have continued the momentum with day two of Kyoorius Designyatra
where we saw some brilliant designers and creatives challenge the audience to
think differently about design and to be conscious about their impact on the
world. We look forward to hosting a new series of stimulating workshops and
seminars tomorrow.”
