Those attending London’s biggest
packaging show can expect an abundance of educational, creative and
inspirational show floor entertainment from the moment the doors open.
Packaging Innovations and Luxury Packaging London returns to the Business
Design Centre on 30 September and 1 October 2014 and welcomes three new show
features along with some returning favourites.
Firstly, the Luxury Packaging
Conference, sponsored by Raison Pure NYC, will debut at the show, boasting
senior representatives from Karl Lagerfeld, Diageo, Harrods, Procter &
Gamble (Prestige Brands) and Godiva Chocolatier. They will be exploring the
vital role packaging has to play in positioning and promoting luxury and
prestige brands.
The second feature being unveiled
at the show will be the Drinks Symposium run in association with
TheDrinksReport.com, where a panel of expert speakers will outline case studies
on how original thinking and creative packaging design can create a strong
brand identity and build desirability. The speakers include Felicity Murray,
Editor of The Drinks Report, Daniel Szor, Owner of the newly opened Cotswolds
Distillery, and his brand and packaging designer Craig Mackinley, Founder of
Breeze Creative. Also speaking will be Stephen Marshall, Bacardi Global
Marketing Manager for single malts, Ivan Bell, Group Managing Director of
Stranger and Stranger talking about their complex packaging and brand
development project for a portfolio of Scotch whiskies. Sharon Crayton of
Ardagh Glass will also talk about Absolut vodka’s unique bottle designs and the
logistics of executing these creative ideas.
The third new feature, the
Innovation Gallery, brings innovative packaging to the forefront of the
exhibition. Upon arrival visitors will be able to see the crème de la crème of
packaging from exhibitors at the show, preselected by an independent panel of
packaging experts.
Show favourite The BIG Packaging
Debate is back by popular demand and will see a panel of packaging
professionals debate the controversial topic ‘Is legislation stopping you
innovate?’ This interactive debate takes place on day one of the show, Tuesday
30 September in The Keynote Theatre at 15:30. This unmissable feature
encourages visitors to share their ideas and questions with the panel.
Also amongst the returning
features will be The Beauty Symposium, run in association with The Red Tree
Consultancy, whose theme will be ‘The outer face of beauty’. The speakers are
an impressive who’s who of industry experts from the world of cosmetics, beauty
and luxury, including UrbanVeda, Halo Media Communications, Su-Man Skincare and
Positive Luxury.com.
The show will feature a
free-to-attend learnShops programme, including speakers from Mamas & Papas,
Marks and Spencer, Tesco, Taylors of Harrogate, Kimberly-Clark and Kingfisher
Group. The two day seminar programme will see these inspirational industry
speakers, offering real-life stories, advice and providing valuable insight
into the latest developments, technologies and research sweeping the industry.
The popular Lions' Lair
competition is back with new technologies, innovations and concepts being
pitched to an expert panel. This competition will be run in front of a live
audience with the winner announced live from the show floor. The Packaging
Consultancy Clinic returns, offering one-to-one personalised advice on any
aspect of packaging. Visitors will also be able to see the winning innovations
from the Starpack Awards, which recognizes the UK’s very best in innovation in
packaging design and technology.
There will be a Breakfast
Networking Event for Brand Managers, Directors and Marketing Directors,
providing an opportunity for networking with peers, sharing successes and also
share any challenges faced in design and branding. Finally there will be a
Networking Drinks, which allows visitors to catch up with colleagues,
exhibitors and any new contacts made at the show.
For further information visit
www.easyFairs.com/PI-LONDON or contact
+44 (0)20 8843 8800
