Custom coffee packaging printer
Roastar is growing their HP Indigo portfolio with the purchase of an HP Indigo
20000 Digital Press at Labelexpo 2014. Roastar’s customers already love the
flexibility and short-lead times afforded by HP Indigo digital technology and
with the wider format and gravure-matching print quality of the new press, the
company plans to deliver faster turnaround times as well as target new markets.
The 30-inch width will also allow the company to create a more dynamic end
product with new bag designs and packaging styles they were previously unable
to produce digitally.
“At Roastar, we are committed to
offering our customers quick turnaround times at quantities they actually
need,” said Will Reif, president, Roastar. “With the wider-format of the HP
Indigo 20000 Digital Press, not only will we be able to offer faster turnaround
for on-demand client orders, but the press’ 30-inch width also provides the
opportunity to create new coffee bag designs and styles to enhance our offering
to the market.”
Experiencing strong market
acceptance since its commercial availability in May 2014 – now with 10
worldwide customer installations already completed – the 30-inch HP Indigo
20000 Digital Press enables label converters to target new markets and larger,
specialty applications.
