Avery Dennison Label and
Packaging Materials - North America today introduced a new section of its
website dedicated to consumer electronics labelling. The new website,
www.label.averydennison.com/ce, offers support for brand managers, product engineers
and label converters involved in selecting proper label solutions. Users can
view product suggestions by label material, type of application or material
innovation.
As a global leader in labelling
and packaging materials, the business has developed new web content to reflect
its commitment to deliver solutions that meet the performance, design and
compliance demands of consumer electronics’ labelling and packaging
applications.
According to Rick Neiman, global
director, digital marketing, Materials Group, the new site will prove particularly
beneficial for brand owners. “We’ve formulated a portfolio of label and
packaging solutions, including tapes, adhesives and facestocks, designed for
the demanding identification, information, tracking, branding and functional
labeling needs of consumer electronics,” he said. “Many of these materials are
UL®-recognized to streamline and speed the qualification process. What’s more,
brand owners can search the site by electronic device to access a complete
listing of applicable labels and packaging materials, making their job easier.”
The site organizes the portfolio
by label material for battery, branding, security, compliance, high temperature,
promotional, tracking and warning labels, as well as protective films and
customized electrical and thermal conductivity solutions. Relevant product data
sheets can be instantly downloaded for each category, and a section on recent
label material innovations keeps converters on the cutting edge of new, more
efficient converting processes and label material developments.
Should visitors have questions,
Avery Dennison materials experts can easily be contacted through the site.
