
"Combining the Color-Logic with Scodix processes
requires a cooperative investment from both companies," said Color-Logic Director
of Sales and Marketing Mark Geeves, discussing the swatchbooks. "Printers
using both techniques can create an incredible array of metallic colors and
special effects, while graphic designers benefit from being able to reliably
predict how their creations will appear in print."
Developed for brand managers, product managers, corporations
and advertising agencies, the Process Metallic Color System gives customers the
capability to differentiate themselves and their clients from the competition.
By simplifying the design and print production process, users can easily
implement eye-catching decorative effects into their branded products and
associated collateral. The Color-Logic system is compatible with offset,
inkjet, flexography, digital presses, screen printing, and gravure processes.
It is ideal for packaging, pouches, direct mail, point-of-purchase material,
signage, post cards, literature, booklets, labels, shrink sleeves, calendars
and much more.