AWA Alexander Watson Associates have published The Linerless
Label Market 2014 - a third edition of their in-depth international market
study of one of the emerging features of the pressure-sensitive label market in
recent years. A product identification concept which took its first steps in
the 1980s, linerless labeling has now established a focused technology chain
that has enabled it to take a small but definable share of the mainstream
labeling market, both in primary product labeling and in variable information
print.
In-depth market
profile
The Linerless Label Market 2014 delivers an updated,
independent, wide-ranging assessment of the various applications for
pressure-sensitive labels today which do not involve the use of a release
liner. One of the major technology drivers for linerless labels is the cost
savings which may be made by eliminating a liner, along with productivity
improvements and a ‘leaner’, more sustainable labeling process.
Typical primary product label applications include
supermarket meat, poultry and fish priceweigh tray prepacks (with additional
thermal price/barcode print), as well as other options in foods, petrochemicals,
and the home and personal care markets. The report details material, technology
and machinery developments, to provide a focused insight into the current
technology platform and the issues and challenges for label converters and end
users, in the context of the pressure-sensitive label market as a whole.
The report concludes with a review of extant and emerging
linerless technologies, and a directory of solutions providers, thus providing
a readily-accessible market assessment for manufacturers, raw material
suppliers, converters, and label users.
Full details of The Linerless Label Market 2014 may be found
on the AWA Alexander Watson Associates’ website, www.awa-bv.com, where it is
also possible to order the report online.
