Multi Packaging Solutions, a
leader in the printing and packaging of value added consumer markets and
healthcare market announces its latest innovation in retail solutions card
software download. Its retail-ready 'Spotlight'package debuts with the launch
of 505 Games PayDay2 by software publisher 505 Games. This unique approach to
merchandising allows download cards to stand alongside physical, rather than
compete for attention on retail peg boards.
The patent pending package
consists of a paperboard tray containing cards securely and clear plastic
sleeve that allows full product visibility. Both components can be customized
with an array of decorative technologies to coordinate with the download card
and provide additional messaging services to attract consumer interest. With
this innovative approach, publishers can now display game features that would
not otherwise fit in the footprint available on a single download card alone.
In addition, the package is recyclable Spotlight, adding sustainability
benefits that retailers want.
"With the shift in software
game format from physical media for downloadable content, maintaining a strong
presence at retail can be challenging," said Erin Willigan, Vice President
of Global Marketing for Multi Packaging Solutions. "We've created the Spotlight
package download cards with more visual impact alongside console game titles,
where consumers are most likely to discover them while browsing for
entertainment options."
Nic Ashford, Consultant Vice
President for 505 Games, recognized this need for a new alternative and approached MPS solution. "505 Games
continually strives to find new ways to cross-promote and bridge the gap
between physical and digital titles. Our success has come in many forms, but the
buzz being generated by the Spotlight package in stores has been phenomenal”.
"With this innovative
package, retailers can now successfully merchandise digital-based products,
finally solving the age-old problem of how to tap into the ever-growing digital
revenues," Ashford said, "I personally like that the Spotlight package has a smaller
footprint, is fully recyclable, and is relatively inexpensive. Logistically, it
is cheaper to move around, rounding out an overall better package for the
environment - a benefit we should all be striving for. "
