Event organiser easyFairs has
already unveiled its new three dynamic core brands,Packaging Innovations,
Empack and Label&Print, which all areas of the show will fall within. This
aligns the full easyFairs packaging portfolio across Europe under the same
brand concepts.
Alison Church, Event Director for
easyFairs’ UK packaging events, says: “The easyFairs portfolio has become
Europe’s fastest growing network of packaging events, so we have taken the
opportunity to harmonise our shows across all the markets, simplifying our
offer to our exhibitors and the industry as a whole.”
Packaging Innovations – the
future of branded and inspirational packaging: The highly successful Packaging
Innovations brand will continue to focus on the latest trends and innovations
in packaging materials and concepts, with Ecopack and Contract Pack remaining
as important components of the show with dedicated floor areas.
Empack – the future of packaging
technology: Empack is one of easyFairs’ most established brands across Europe,
with a strong presence particularly in the Benelux and Switzerland areas. Its
focus is on packaging technology, with core visitors including packaging
operations managers, engineers and technologists.
Label&Print – the future of
packaging printing, labelling and converting: All aspects of offset printing,
converting machinery and labelling equipment will now sit under one major show
concept Label&Print. The inclusion of Label&Print as one of the three
areas of focus underscores easyFairs’ vision to invest in and expand this
aspect of its portfolio.
When the event took place in
February 2014 it attracted 6,004 visitors, including packaging buyers from
major names such as GlaxoSmithKline, Lush Cosmetics, Heineken, Britvic Soft
Drinks, Danone, Asda and Proctor & Gamble; exhibitors were delighted with
the buzz and visitor footfall from the moment the doors opened, with 77% of
them rebooking onsite for next year’s show.
IBIS Packaging Solutions was just
one of the companies exhibiting at the 2014 event. Hayley Mustad, Key Account
Manager for IBIS Packaging Solutions, remarked: “The footfall was great, with
key decision makers from blue chip companies coming onto the stand. Great show;
so much so we have booked for 2015, with a bigger stand!”
Next year’s event will feature
even more product launches and live demonstrations, making it the ideal shop
window through which to showcase products and services in front of thousands of
decision makers and influencers with real buying power.
Launching at the show will be
four new features – The Drinks Symposium, The Pharmaceutical Symposium, The
Retail Symposium and The Beauty Symposium, providing exhibitors and visitors
from all spheres of the packaging and print world with a unique programme of
valuable and insightful content.
Always popular is the BIG
Packaging Debate, which will also be returning to the show, bringing industry
experts together to put key issues of the moment under the spotlight.There will
be a full learnShops programme addressing hot industry trends and issues; plus
the BIG Print Debate and the popular feature Lions’ Lair.
Alison Church concludes: “Next
year’s event is going to be a real showstopper. It will be packed with
exhibitors specialising in all aspects of packaging and print from materials
and design, to machinery, new technologies and equipment. It provides the
perfect opportunity to see the latest innovations, touch products and
materials, and to discuss your individual business with suppliers face-to-face.
It’s going to be a celebrational show!”
The next easyFairs UK packaging
events will be Packaging Innovations, Empack and Label&Print, taking place
at Birmingham’s NEC on 25 & 26 February in 2015.
