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| Highcon to take package design to its limits |
Highcon, Creativ
Verpacken, Schindler Parent, Xeikon, Antilope, Iggesund, and rlc packaging
group, are running a competition where package designers, brand managers,
printers and finishers have until 28 November to showcase the most important
advantages of the digital workflow through their own packaging designs. The
judging criteria will be creativity, unique design and the production process.
The winner and the
winning package design will be presented in the February issue of "Creativ
Verpacken" and promoted on the sponsors' websites and social networks. The
prize includes an exclusive 500 package production run.
The "All Eyes
on Digital Packaging" competition, sponsored by Creativ Verpacken,
Schindler Parent, Iggesund, rlc packaging group, Xeikon, Antilope, and Highcon,
aims to demonstrate and prove the extreme design flexibility made possible by
digital print, cutting and creasing.
Digital solutions
are only just beginning to make headway into the packaging industry and up
until Highcon, there have been no such solutions for cutting and creasing.
Customers have had to decide on a design and manually produce an individual
die. This process is associated not only with high costs and slow production,
but also with warehouse bottlenecks and environmental pollution. Moreover, of
course, any subsequent design changes translate into a repeat die production.
The Highcon Euclid has revolutionized this process.
Highcon founders Aviv Ratzman and Michael Zimmer developed the world's
first digital cutting and creasing machine, and introduced it at drupa in May
2012. It has since been installed in a
dozen sites worldwide.
The machine
dramatically reduces production time compared to an analogue finishing process.
Conventional dies are completely replaced by the combination of Highcon's
unique patented DART (Digital Adhesive Rule Technology) and a high quality
laser array that performs complex cutting and etching that simply could not be
achieved conventionally
Design
flexibility, faster response times and more cost-effective production are just
some of the advantages of the Highcon Euclid. The machine also offers shorter
set-up times, easy personalisation, profitability in short runs and minimal
environmental impact. Alongside the growing number of digital presses, Highcon
is closing one of the last gaps in the digital workflow.
Further
information can be found at: www.AllEyesOnDigitalPack.com
