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| Xeikon digital label press proves to be perfect match for letterpress |
At the Asian Packaging Excellence Awards
2014, organized in Kuala Lumpur (Malaysia) November 10-11, Orient Quality Print
Pte Ltd. won two prestigious awards: one for digital labels and the second for
letterpress. A panel of judges, each of them known for their thorough knowledge
of the industry, examined each submission for many variants including perfect
register, color consistency across the print and web repeats, quality of half
tone reproduction and perfect dot reproduction. Orient’s award-winning
digitally printed label is an industrial self-adhesive label for a lubricant,
printed on a metalized PP, with an additional laminate.
"Congratulations to Mr. Alex Tan and Mr.
J Te and their team,” comments Bent Serritslev, Managing Director Xeikon Asia
Pacific. “The fact that Orient won two gold awards, one each for digital label
production and letterpress label production, proves that these two technologies
are a perfect match. Rather than competing technologies, they are
complementary. There is no doubt that Orient will continue to grow and that
other Asian converters will discover the power and opportunities offered by of
digital printing through Orient’s market leadership."
Perfect
match delivers ultimate flexibility
Catering to the growing demand for variable
content, extremely short lead times and production efficiency in Singapore’s
high-cost labor market, Orient installed a Xeikon 3030 digital press two years
ago for labels and packaging production. Today the Xeikon 3030 plays a crucial
role in Orient’s business, perfectly complementing the firm’s letterpress
equipment. In addition, Xeikon Color Control software makes it possible to
accurately reproduce colors and match them with colors printed on the
letterpress. The printer can decide what press should be used for each job:
short run jobs or jobs with a tight deadline are produced digitally; longer
runs of labels that can easily be scheduled into production planning are
printed on the letterpress.
A relatively young company, Orient Quality
Print produces and finishes letterpress and digital labels for various vertical
markets, including the health and beauty, food and industrial segments. Orient
is a dynamic, hands-on company that thinks out of the box, and that is open to
site visits and collaborations. Several local conventional printers are already
taking advantage of Orient’s outstanding services to supplement their own
production capabilities.
Josep Roca, Sales Manager at Xeikon, adds:
“The relationship with Orient is a clear example of how Xeikon works with its
customers. They are our valued business partners and we work closely together,
sharing a digital journey that benefits everyone. Our cooperation with customers
like Orient enables us to understand the market and forces us to constantly
improve our products. Thank you, Orient, for our fruitful cooperation!”
Compared to other digital printing
technologies, Xeikon offers the advantage of a la carte click-free consumable
procurement; direct fully rotary electrophotography; best-in-class
lightfastness properties; safe FDA compliant toner without any mineral oil or
photo initiators for direct food contact; and best quality white opacity.
Furthermore, there is no need to pre-treat substrates to make them printable on
a Xeikon press.
