Rhyton Cretan Thyme Honey is a winner on two
different fronts: as a first-quality speciality gastronomic product, and as an
outstanding example of how to label and pack such a product. Brought to market
by Rhyton - a Greek co-operative supporting gastronomic products from a network
of local producers – the honey is a perfect marriage of flavour and good looks.
Awarded a Golden Star in the Great Taste Awards for
2014 - for the second year running -- Rhyton Cretan Thyme Honey joins an
exclusive club, because the UK Guild of Fine Food’s annual international taste
index of speciality foods and beverages is widely recognised as the ‘foodie
Oscars’. But that is not all. In the annual international FINAT Label
Competition, promoted by Europe’s label industry association, Rhyton Cretan
Thyme Honey’s self-adhesive label, printed by the Greek self-adhesive label
specialists N. Cabas S.A., took first prize in the food products category.
Sometimes
less is more
This particular award was indeed proof that
sometimes less is more, because the label employed just two colours on a silver
substrate to deliver the premium, luxury result.
Tony White, chairman of the judging panel for the
FINAT Label Competition, explains the jury’s thinking: ‘This is a really nicely
printed label. The chosen typeface and the two Pantone® ink colours really
complement the design without subsuming it, and the choice of a PP film
substrate is a practical choice for moisture-resistance and wipe-ability. In
recent years we have seen a lot of Cabas’ work in the Label Competition –
winning many category and group awards – so their success in this year’s
prizewinners’ lineup is no surprise.’
Printed by rotary letterpress on UPM Raflatac’s PP
Silver Gloss TC50 self-adhesive labelstock, and protected by a matt UV varnish,
the label also contributes a valuable security feature: a tamper-evident seal
over the jar lid. Comments Panos Cabas, General Manager of Athens-based Cabas
S.A.: ‘Rhyton Cretan Thyme Honey’s label design represents the collection of
pollen and nectar from the flower by a bee. The visualization of this process
becomes the identity of this exquisite honey, and accompanies it to every
destination.
‘Our challenge was to help the product stand out
with a label that would enable the illustration to be the protagonist. So we
printed on a gloss polypropylene labelstock that provided a neutral, pearly
(yet sophisticated) background, and used just two colours – one simulating the
color of honey for the small, yet significant, details, and the other black,
for the rest of the “story” – in order to achieve the desired final outcome.
The label was then finished with a matt varnish to ensure an equable visual
outcome from every angle.’
Shared
standards of excellence
Rhyton’s representatives, Michalis Arkopoulos and
Nikos Mexis add: ‘We share the same standards and passion for excellence and
quality with our co-operators Cabas, and we are proud to see our common values
awarded.’
Tony White concludes: ‘It is always a pleasure to
see the functional qualities of a self-adhesive label – high-quality print,
clean, accurate diecutting, and perfect on-pack positioning and application –
partnered by first-class, thoughtful decorative qualities.’ Rhyton Cretan Thyme
Honey is available in specialty food shops across Europe.
