Sonoco Display and
Packaging, the point-of-purchase (POP) display and packaging services business
of Sonoco, has been awarded four Design of the Times 2014 awards, including a
gold award, by the Path to Purchase Institute.
The Design of the
Times award celebrates the most inspiring and creative in-store activation
tactics and campaigns and recognizes their key role in the discipline of
shopper marketing. Sonoco Display and Packaging was recognized with:
Gold Award:
Unilever's St. Ives Fresh Hydration Lotions Launch (National/Regional In-Store
Campaign)
Silver Award:
Chattem, Inc.'s Nasacort National Launch In-Line Media Tray (Interactive
Display/Kiosk)
Silver Award:
Unilever's TRESemmé Salon Inspired Endcap (Co-Entrant: Barrows North America)
Bronze Award:
Unilever's Toni&Guy Hair Meets Wardrobe Launch (Retailer-Specific In-Store
Campaign)
"Our team is
highly committed to developing innovative and effective in-store solutions that
connect with shoppers and ultimately promote and sell products for our consumer
packaged goods customers," said Jeff Tomaszewski, division vice president and
general manager for Sonoco Display and Packaging. "It is very rewarding to
have our talented group recognized for effectively demonstrating Sonoco's
ability to deliver on the promise of providing superior retail merchandising
and shelf appeal for our global customers. We're proud and honored to again be
recognized for our dedication to creative excellence with these Design of the
Times awards."
Sonoco's entries
made it through two rounds of judging during the competition, including a first
round in August 2012 at Target Corp.'s headquarters in Minneapolis, Minn.
Judges evaluated hundreds of entries from eight retail channels based on the
Four C's of Effective in-store Activation:
- Command attention,
- Connect with the shopper,
- Convey information, and
- Close the sale.
Judges scored
entries on a scale of one to five for each attribute and chose 85 finalists,
based on average point total, to move on to the second and final round, held on
Oct. 16, at the Shopper Marketing Expo. Finalists were awarded bronze, silver,
gold, platinum or Best of the Times status. Finalists with the top average
score in each retail channel received platinum status, and the finalist with
the highest score overall won "Best of the Times" for 2012.
The 2014 winners
were announced at the Design of the Times awards reception and ceremony during
the 2014 Shopper Marketing Conference & Expo. Photos of these award-winning
displays can be downloaded at https://app.box.com/s/0iy1d0783hr95th2b5rk.
Sonoco's global
network of strategically located service centers provides the display and
packaging expertise and capacity to effectively manage a wide range of services
for leading consumer products companies.
