The Ghent
Workgroup (GWG) is solving what may be the most common, potentially expensive
problem in production and approval cycles: version frustration. Steven Carter,
GWG packaging working group co-chair and SVP Technology, Phototype, will
include details on new GWG-developed specifications being reviewed by the
International Standards Organization (ISO) in his PIA Color Conference session:
"Tools to Help You Create Rock-Solid PDFs for Packaging". Carter's
session is scheduled for Monday, December 8, 1:40 pm at the Hilton Scottsdale
Resort in Arizona, USA.
Session attendees
will be among the first, worldwide, to hear how the GWG has made major progress
toward achieving the ultimate goal in packaging production and approval: one
true version.
In the meantime
Carter, co-author of the current GWG packaging specifications, will show
attendees how the newest specifications allow stakeholders to view layers,
including print and non-print (metadata) information that is relevant and
understandable to each one of them, only. Carter will also help attendees
identify and assist them in exploring the tools necessary to creating
rock-solid PDFs for packaging.
Stakeholders can
comment and pass the single version on for additional review.
- Brand owners can see 2D packaging graphics in the context that makes sense to them, without all of the complex technical information cluttering up their view.
- Printers can, and should, review all content, including the technical items that may not even print on the final package.
- ... and more.
The Packaging
Segment's Vision for Streamlined Files for Fast Approval and Production is
Being Achieved
The work done to
advance the PDF format in support of packaging's vision falls into three basic
areas. Special Color handling with Spectral values; support for multiple views
of the same visual graphics, using the same PDF file, supporting the unique
roles of the stakeholders within the packaging supply chain; and extensive
non-content and finishing standards.
The GWG is getting
close to fully delivering on all the packaging segment's requests, and
packaging workflow software vendors will be introducing the results of this
work in their products in the very near future. For more details,
visit: www.gwg.org/packaging
