Antibacterial packaging that is designed to delay the
development of germs and bacteria in canned products is set to become a hit
with consumers, a new survey from Canadean reveals. The research finds that
over half of Britons are worried about bacteria on the outside of a can more
than the presence of dirt and dust, or if it is dented or discoloured.
UK consumers are concerned about the transportation and
storage of grocery products. Moreover, there is also a growing concern about
the presence of bacteria and germs on everyday items and the impact that it can
have on health. According to Canadean, a total of 55% of Britons either say
they are “concerned” or “very concerned” about germs on the outside of cans.
There is a clear correlation between age and levels of concern, with those aged
18-24 years old the least likely to view bacteria as an issue (49%) and those
aged 55 and older the most (63%). Males are more likely to be worried about
bacteria (57%) compared to females (53%).
UK consumers are more worried about the presence of bacteria
on canned products than signs of dirt on packaging (42%), or dust on a can
(32%). When it comes to the presentation of cans, consumers are still more
worried about bacteria, but less about the deformation of a can (46%) or if a
label is discoloured (48%). It is only if canned food looks like it has been
previously opened which makes Britons worry the most (82%).
According to Michael Hughes, lead analyst at Canadean:
“Consumers are becoming more conscious about the distribution and storage of
grocery products and the implications this has on the safety and quality of
food. As such, there is a clear demand for products that have antibacterial
packaging to help reassure consumers. This will be particularly true with
products that are purchased on-the-go and from retailers that consumers are
unfamiliar with and where they are less confident about the safety and quality
of products”.
“Given that older consumers are most worried about the
presence of bacteria – which can be linked to a greater level of concern about
immunity and maintaining health, the demand for antibacterial packaging will
only intensify in the future as society continues to age”, Hughes concludes.
