Invisible never
looked so good
UPM Raflatac’s new Vanish range of clear PET films redefines
how companies can maximize brand representation while boosting quality and
performance to new levels. Featuring a 0.92 mil face stock, these thin, yet
robust products are the perfect canvas for innovative imagery previously
considered unattainable by creative designers. Additionally, their dimensional
stability, excellent ink reception and dispensing properties allow
manufacturers to embrace new productivity gains and realize packaging material
reductions throughout their processes.
A disappearing act
for beverage labels
By utilizing Vanish film label stocks rather than
pre-printed bottles and cans, companies in the beverage industry can lower
investment costs – and increase storage space. Manufacturers will no longer
need to maintain large inventory levels with the risk of a sudden change in
messaging or graphics, and these products will allow for new decorating methods
(raised textures, scents, glow-in-the-dark inks or UV fluorescent imagery) and
increase the capability to create small batches, seasonal brews or even
spur-of-the-moment, event-specific options. Additionally, UPM Raflatac’s Vanish
label stocks feature a water-whitening resistant adhesive to help ensure
bottles and cans retain a high-end, no-label look in the ice chest or cooler as
well as on the shelf.
Hungry for change in
food package labeling
In food package labeling, a segment that has traditionally
relied heavily on paper labels, Vanish films allow manufacturers to showcase
the most important element – the actual product. Utilizing Vanish on glass or
rigid plastic containers gives designers and brand owners increased flexibility
to incorporate the product into graphic designs while maintaining an emphasis
on the brand and company logo. In a sea of paper labeling on the retail shelf,
this bold approach can create “a clear advantage” to positively influence
consumer purchasing decisions.
The clear advantage
in personal care
For decades, the true no-label look has been highly sought
after in the personal care industry – and Vanish takes it a step further. With
even thinner PET face materials paired with high-performance adhesives and
clear PET film liners, companies can increase the dramatic effect of their
visuals on clear glass and rigid PET containers and boost product quality
impressions with few, if any, design setbacks. Vanish label stocks also open
new doors for creative teams, as graphics can now genuinely fit brand owner
needs. With these clear-on-clear products, square halos and cut corners are no
longer visible; circular or irregular patterns are possible; and new
opportunities for transparency, metallic accentuation and opaque lettering are
emerging.
“The industry standard for the no-label look is shifting,
and a new era of labeling is here,” says Patrick Goss, Head of Marketing &
Innovation, Americas. “Our Vanish products are a remarkable achievement in
labeling that you’ll have to see to appreciate. It’s just that, ironically, you
won’t really see the label at all.”
