The Bramwell Label Company is a
successful producer of wet glue paper labels in the UK and has been printing
labels in Trafford Park for 20 years. The company produces over 80 million
labels every month for leading food and drink manufacturers and prides itself
on delivering a high-quality end-to-end service.
Despite this successful business
model, an increasing demand for self-adhesive labels and plastic sleeves has
meant that the company faced some challenges over the last few years.
"We were seeing a steady
decline in the wet glue label market. This was having a significant impact on
our business, despite our efforts to remain competitive,” said Peter Bramwell,
Sales Manager, The Bramwell Label Company. “We determined that introducing
digital printing services could give us the edge we needed and decided to
explore the viability of adding digital to our offering. As soon as we started
looking into the market we recognised the scope of opportunities and realised
that it could help us win back the business we had lost in previous years.”
Bramwell Label Company began
researching and testing the latest digital presses from all the leading
manufacturers.
“We wanted a press which could
handle everything from very low micron, unsupported film for our short-run,
reel-fed bottling customers, to heavier self-adhesive papers for wine and
spirit customers,” continued Bramwell. “HP was the only company which could
provide this level of support and offer the high standard of print quality we
required. It was a no brainer for us! HP was the way forward and the
manufacturer we were happy to build a business relationship with.”
The HP Indigo WS6600 Digital Press
was installed in November 2014, alongside an A B Graphic Digicon Series 2
machine. A seven-colour narrow web digital press, it is the most flexible,
productive digital press in the label market today.
“We have already seen the benefits
of the HP Indigo WS6600. It’s a truly versatile solution that has opened up
many new markets and revenue opportunities for our company," concluded
Bramwell.
