Standout quality creates business opportunities for Phoenix printing plates and JFM plates
The combined benefits of perfect ink laydown, right solid
density, vibrant brand colours and supreme platemaking consistency offered by
Esko Full HD Flexo technology are helping UK operations develop sector leading
services, improve production and win new business and industry plaudits.
“UK operations are under increasing pressure to provide an
all-round, high quality, cost effective, range of services that touch on
numerous production sectors,” explains Paul Bates, Esko Regional Business
Manager. “But crucial to that is job flexibility, particularly with run
lengths. This is where Esko’s Full HD Flexo becomes a critical tool in any
solutions portfolio. The ability to provide what specifiers are demanding to
ever tighter budgets enables our customers to be highly responsive to
ever-changing market requirements.”
Full HD Flexo
adoption opens doors
JFM Plates adopted Esko Full HD Flexo to stay ahead of the
curve and it was the first UK company to achieve Full HD Flexo Certification.
Mark McKee, General Manager of the Manchester firm explains: “There were a
couple of instances where we had been approached by potential customers and had
not been able to quote because we couldn’t fully meet the requirements. We had
to do something about it. Now with Esko Full HD Flexo, we can grow the
business, safeguard our future and work with a greater number of partners.”
Celebrating its 35th year in operation as a reprographic
specialist, JFM Plates was established by Mark’s father John to serve the
lithographic market. After 15 years demand fell as operations began installing
their own solutions. This prompted a move to flexo followed ten years later by
investment in digital and its first Esko CDI Spark 2530. Three years later a
larger CDI Spark 4835 was added. Last year the latest investment was made in
another CDI Spark 4835 with high resolution optics of 4,000dpi and inline UV to
enable the adoption of Full HD Flexo. Full HD Flexo Certification was completed
in March and that has excited our customers as to the enhanced results we can
now deliver states Mr McKee.
“We had been running a stochastic screen set on our standard
imagers,” he explains. “Other operations have been using Esko HD Flexo for a
few years. We looked at that but decided we wanted to leapfrog the standard
technology and go one step beyond. We considered other processing methods but
felt UV inline was the cleanest and the most controlled way without adding
another step such as lamination of the plate. Also, because we had existing
Esko solutions, it made it easier to dovetail – installation was nice and
seamless. Now we can really push the boundaries beyond anything we have been
able to do before.”
Cost effectiveness on
a plate
In addition to Esko Full HD Flexo, JFM Plates works with
Equinox to help its customers produce work more cost efficiently. Equinox
standardises printing production on a standard set of inks. This can result in
a reduction in the number of plates required asprinters might not have to rely
on a larger set of spot colour inks for each and every job. Equinox allows
increased press productivity while reducing ink costs. Because they always use
the same set of inks, they can gang jobs together, thus making the use of
plates more cost effective. The software enhances quality and consistency,
complements the Esko Full HD Flexo platemaking process and is cost efficient
without compromising colour accuracy.
The firm is upgrading to Esko Automation Engine 14 as well,
and creates and shares files with strategic partners such a Reprobrand in
Scotland via WebCenter. Mr McKee adds: “Coupled with Equinox, we are able to
achieve stunning results. And customers are saving on the press costs as a
result of reduced make-ready times and ink consumption. Esko Full HD Flexo has
given us a big injection and next year we will continue to expand and grow as
we find new ways to add value to our services. The solution with Equinox is
opening up doors for us and that is not something that we would have been able
to do before.”
Results that deliver
Bristol operation Phoenix Printing Plates runs three digital
imaging systems, of which two Esko 5080 CDI Sparks, along with Esko colour
management and ArtPro packaging prepress software. “We immediately saw a 15%
growth in business when we started a trial with Esko Full HD Flexo,” comments
Steve Collins, Sales Director at Phoenix Printing Plates. “We felt that going
Full HD Flexo would make us faster, and the printers we make the plates for
stated the quality is so much better. The speed, the no compromise on quality
and the improvements to the production process are all making a big
difference.”
He continues: “We are getting much nearer the quality of
gravure and offset customers are demanding. Initially customer interest was
piqued by the use of the buzzwords but the results soon swayed their decision,”
states Collins. “Next to quality improvements, Esko Full HD Flexo enables
customers to enjoy lower volume cost of flexo compared to gravure. The industry
doesn’t move fast but it wouldn’t surprise me if we didn’t have another CDI
Spark in the long run.”
Unique capabilities
“Because the Full HD Flexo dot shape is unique, it delivers
a superior flexo plate that details the highlight, shadow and solid areas of a
print job,” concludes Mr Bates. “Aside from the superior quality and
consistency, the assurance of sharp text and brilliant imageand the fact there
is no need for compromise sets new production standards. These companies have
seen the capabilities for themselves and are now enjoying the business improving
benefits they bring. It is these benefits that ensure market leading technology
Esko Full HD Flexo and Esko Equinox continue to garner industry recognition and
accolades including 2014 Printing Industries of America InterTech™ Technology
Awards. Customers also continue to collect their own awards: Marvaco, as well
as PPP, an EFIA Print Award, Uniflex a FlexoTech Award and Bischof and Klein
and Glatz Klischee, DFTA Awards, Marvaco was also a “Best In Show” at the 2014
FTA Excellence in Flexography Awards along with RockTenn, Cellotape-Landmark
and Lewisburg Container Co.”
