Esko, the leading global player in packaging production and
supply chain solutions announced the acquisition of
MediaBeacon Inc., a leader in Digital Asset Management (DAM) software
solutions. MediaBeacon, based in Minneapolis, Minnesota (USA), brings an
award-winning suite of DAM tools to market, primarily in the USA, through
direct distribution and strategic OEM partnerships in various industries
ranging from Retail and Consumer Packaged Goods to Media, Print and the public
sector.
“It is Esko’s strategy to digitize and integrate the entire
packaging production workflow from design all the way to finished packs and
displays in the store. With this acquisition, we further our transformation
from a prepress solution provider to an end-to-end supplier in the packaging
world“, explains Udo Panenka, Esko President. “Increasing pressure on
error-free and timely production of brand expressions across a diverse media
range like packaging, in-store displays and online and printed advertising,
turns an integrated DAM solution into a cornerstone for both print service
providers and brand owners. Adding MediaBeacon tools and expertise expands the
Esko Software Suite and brings to market a production workflow solution that
keeps pace with the challenges of organizations around the globe.”
To facilitate a smooth integration process, Jason Bright,
CEO and founder of MediaBeacon, will assume the role of Chief Technology
Officer. Jason, a highly respected thought leader and industry visionary, will
work closely with the Esko R&D teams to drive software integration efforts
and to ensure ongoing development of the MediaBeacon DAM software. Brett
Robertson will assume responsibilities over daily operations as the General
Manager of MediaBeacon. Brett was previously the Director Global Product
Marketing, Servo Motors with Kollmorgen.
“The prospect of adding MediaBeacon’s development and
go-to-market efforts into Esko’s global operations in packaging workflow is
very exciting and provides us with a solid platform for growth,” comments Brett
Robertson. “Esko’s expertise with packaging assets, including structural design
and 3D virtual mockup technology, broadens the scope, depth and breadth of the
integrated solution dramatically and will surely also excite our customers.”
