Global Networking and Educational Platform will offer unique
insights in latest market trends and technologies
Increased legislation requirements, greater versioning,
language changes, more tactile and eye-catching finishes - today’s label market
requires dedicated production solutions from specialized suppliers to maintain
profitability. That is why Xeikon, together with its Aura partners, is hosting
the Xeikon Café Packaging Innovations at its premises in Belgium, from March 10
to 12. During the three-day event, visitors will get first-hand updates on the
latest trends and innovations in digital label production and have the
opportunity to share insights, success stories and technological developments
with industry peers.
“As a worldwide specialist in the field of self-adhesive
label printing, Xeikon has built up an extensive network of Aura partners which
are all leading suppliers in their field. These partners and Xeikon’s label
experts are joining forces at the Xeikon Café. That allows us to cover all
aspects of digital production and offer visitors a unique expert knowledge
base”, says Filip Weymans, Xeikon’s Director Segment Marketing Labels &
Packaging. “With such an extensive range of industry expertise present at the
Xeikon Café, we can help operations explore the full potential of digital label
production, and deliver solutions that make a difference.”
Finat complements
conference program
Xeikon is pleased to announce that Finat, a key
international association for the self-adhesive label industry, will take part
in the Business Conference program at the Xeikon Café. Jules Lejeune, Managing
Director of Finat who will be sharing his latest views and insights on the
label industry, comments: “The self-adhesive label industry accounts for
approximately 50% of the total market as it continues to expand with new
technologies, materials and external influences bringing about a diversity of
exciting new innovations and formats. Self-adhesive labels are by far the most
versatile, flexible and innovative labeling format available, with users able
to combine a wealth of both decorative and functional attributes into a system
that are applied in a productive and cost-effective way. Finat’s role is to
raise awareness about the latest developments and versatility of the
self-adhesive labeling technologies and as such, we are delighted to share our
profound market knowledge at the Xeikon Café.”
Integrated solutions
dedicated to self-adhesive label production
At the event,
Xeikon and its Aura partners will showcase their industry expertise through
different self-adhesive applications, produced using the Xeikon Self-Adhesive
Label Suite. This Suite is an integrated solution to print and convert high
quality labels, powered by a highly versatile Xeikon digital press and
complemented with four supporting components from Aura partners – software,
print media, consumables and finishing equipment.
"Self-adhesive labels are most commonly used for
decorating packaging as they offer the highest flexibility to meet market
needs. They are available in a wide range of substrates, colors and adhesives,
and are compatible with a variety of printing processes and finishing
techniques. In addition, self-adhesive labels stick to most materials and can be
applied at the very last moment, just before the products are put on the
shelves. That's why they are used in many different industries, such as food,
beverages, health & beauty, household and pharmaceuticals,” explains
Weymans.
A myriad of
information on the different possibilities
Attending visitors will see that even the sky is not the
limit when it comes to producing creative labels. No less than eight different
applications will be produced, emphasizing that digital print is capable of
meeting the market requirements while maintaining profitability. Visitors will
have the opportunity to talk with leading experts and walk away with a detailed
brochure containing a myriad of information on the different self-adhesive
labeling technologies and configurations that are available through Xeikon and
its Aura partners.
Several samples of wine labels produced and on display at
the event, will highlight the specific requirements of this kind of labels.
With designs changing every year, volumes depending on the harvest, and
vineyards looking to diversify their product as much as possible, high quality
digital printing provides the answer. The ability of Xeikon presses to print on
a wide range of challenging materials, including very thin substrates, combined
with the specific technical capabilities of the Xeikon QA-I and SuperBlack
toners enable printers to produce winelabels of an exceptional high quality
that differentiate from the competition.
A combination of evolving legislation, products with a high
number of SKU’s, language variations and increased demand for more space to
communicate, coupled with smaller containers, is requiring label printers to be
ever more creative. This is where extended content labels come in to play –
with peel-and-reveal labels, booklet labels and leaflets all increasing in
popularity. How digital print provides the right answer will be demonstrated
with on the spot produced samples of each of these applications.
Also typical applications including Variable Data Printing
used for more personal communication or to drive logistical processes will be
demonstrated. What will be printed are logistical labels of products, ordered
through an online shop. The challenge for these kind of labels is that quantity
and design vary from day to day; first customer impression is crucial and the
only solution for this challenge is high quality full color digital printing.
Finally, there will be examples from the food, health and
beauty markets which are becoming very competitive and need to follow stricter
legal regulations, with larger volumes driven by a greater variety of taste and
products. Also here the Xeikon solutions provide the most cost-effective
solution for both small and high volumes, with the highest quality print.
Specifically for food labels, Xeikon’s 516mm (20.3”) wide label press and
dry-toner technology that meets FDA regulations for food contact offer a vital
advantage.
In addition to the extensive range of Self-Adhesive label
applications on display, visitors to the Xeikon Café will also learn more about
the dedicated solutions for Folding Carton, Heat Transfer and In-Mold Labels.
The Xeikon Café Packaging Innovations is a platform offered
by Xeikon and its Aura partners, offering the opportunity to understand,
evaluate and experience digital production, and enabling printers and
converters to consciously make a business decision. Through demonstrations,
presentations, workshops and discussions, participants receive first-hand
actionable information and advice on industry innovations and trends.
