Unique platform informs hundreds of label and packaging professionals on ways to ensure their digital production is profitable
Xeikon is pleased to report that the 2015 edition of the
Xeikon Café Packaging Innovations saw a 35% rise in visitor numbers with more
than 700 industry innovators keen to learn about enhancing digital print
production. Hosted by Xeikon in collaboration with its Aura partners, the
three-day event at Xeikon’s R&D and production site in Belgium was held to
help label and packaging printers as well as converters, print buyers, brand
owners and marketers worldwide transform profitability. Visitors were able to
learn more about the latest trends and innovations in digital production and
had the opportunity to get up to speed with the newest technologies and share
insights.
“We are delighted to see the Xeikon Café Packaging
Innovations platform is growing, in terms of both industry and customer
support. We received very positive feedback from the event attendees. The
relaxed approach to this educational review of market drivers, trends and
emerging technologies enabled them to have far reaching conversations and get a
clearer business path for their journey ahead,” says Wim Maes, Xeikon CEO.
“We are also very pleased to see an increased diversity in
the type of print professionals that attended the event,” Maes continues. “Not
only printers and converters appreciated the Xeikon Café as a platform to get
more insights in optimizing their digital print production. Also brand owners
gained a better understanding of how digital print is the answer to their needs
in terms of shorter runs and greater product variety to name just some. For
marketers that attended the event, I can say the Xeikon Café 2015 certainly was
an eye-opener as they discovered how digital print technology creates new
creative opportunities.”
Extended educational
platform
During the Xeikon Café, a series of presentations were held
as part of the Business Conference program where highly experienced market
experts and Xeikon customers shared business insights and experiences on
digital printing. Running alongside, the Technical Conference program provided
a number of technology-driven seminars given by Xeikon and its Aura Partners.
In total more than 100 sessions were held, covering all aspects of digital
production. “One of our objectives with the Xeikon Café is to provide an
informal knowledge exchange platform. Also for the 2015 edition, we certainly
reached this goal with a large number of high quality presentations, all
providing outstanding industry related information. Leading market trends and
their influence on brands and print buyers were just some of the most
interesting topics,” adds Maes.
Collaboration with
Xeikon Aura Partners provides myriad of information
At the Xeikon Café 2015 edition, no less than 33 Aura
Partners exhibited their integrated solutions and industry expertise through
more than 15 different applications ranging from folding carton to
self-adhesive, heat transfer and in-mold labels. The wide range of applications
illustrated exactly the extent of what digital production can achieve. Combined
with the many networking opportunities, this event was also much appreciated by
the attending Xeikon Aura Partners.
“We are pleased to see also our Aura Partners embraced the
Xeikon Café 2015 edition. Digital printing answers many of the challenges
today’s print producers, print buyers and brands face. Because there is more to
print production than printing, we have gone one step further and developed
together with our Aura Partners total solutions. These solutions, or suites,
are carefully selected and thoroughly tested combinations of equipment,
technologies and capabilities. Having these solutions demonstrated live at the
Xeikon Café, we managed to educate visitors how to produce not only
head-turning prints, but fully finished products,” Maes concludes.
Xeikon invites anyone that was unable to attend the event to
visit the www.xeikoncafe.com website for more impressions, images or to request
a free sample package.
