Neenah Paper announces the launch
of its new website, neenahpackaging.com. The site, now live, is intended as a
creative and specification resource for brand managers, designers, printers and
converters who are responsible for luxe packaging and label design for premium
and craft brands. With the launch, Neenah offers premium paper samples for
customers.
Neenah Packaging makes it easier
for marketers to see and experience the difference that premium papers, boards
and labels can make to help create an immediate connection with customers
through their branding and packaging. The website features a photo-rich
inspiration gallery with dozens of real-world brands and package design
examples organized by industry - cosmetics and fragrances; wine, spirits & raft
beer; consumer electronics; and retail - as well as by application.
Users are invited to experience
firsthand Neenah’s hundreds of fashion-forward paper colors and unique,
high-touch textures and finishes with an intuitive online preview of paper
options and the ability to order paper samples on the spot for bags, box wraps,
gift cards and gift card carriers, hang tags, labels, folding board and
fragrance strips. With double-digit growth expected in digital packaging
applications over the next 10 years, Neenah presents options for all leading
on-demand equipment.
While the site may be new, Neenah
is not new to the world of packaging and has partnered with many market
leaders. “Leading premium and luxury brands have been using our papers to
create powerful brand experiences and to deepen their customer connections with
brand integrity and consistency for more than 140 years,” says Mark Sng,
Director of Marketing, Neenah Packaging. “Today, their needs are more nuanced.
With studies showing that a product has perhaps 4 seconds to capture a
customer’s attention, they seek unique colors and high touch textures to help
deliver the ultimate brand experience,” he said, “that’s where Neenah excels.”
Neenah is committed to using
technology to provide users with tools that make it easier to find the right
paper for the right application. “The new website is Neenah’s commitment to
premium packaging made visible, and underlines our strategic mission to create
value for our partners by improving the image and performance of everything we
touch,” said Sng. “We are offering premium paper samples to encourage customers
to experiment and to provide them with complete confidence in Neenah quality
and performance.”
