Creative Edge
Software, developer of the award-winning iC3D packaging design software,
announces its exhibition at the first ever Luxe Pack Los Angeles (Booth A10).
The event takes place February 7 – 8 at the Barker Hangar in Santa Monica, CA
and promises to be dedicated to global brand, packaging and design creativity.
Luxe Pack visitors are invited to test the new, easy-to-use iC3D v5.0 features
and to submit their own label and package design challenges.
The development of the
version 5.0 comes in response to customer requests since the launch of iC3D
v4.0 photorealism at drupa last year, particularly relating to shape modelling
and realism.
“Whereas our
last major release was all about improving photorealism, the advances made with
version 5.0 allow design professionals to achieve an unprecedented level of
control over the shape and form of their packaging design,” explains Nick
Gilmore, CEO of Creative Edge Software. “The new features allow creatives to
interpret and manipulate their designs, whether that is to improve naturalism,
for example, or to emphasize a specific aspect of the product or even a
particular brand value.”
The
six key features of the new iC3D versions 5.0 are:
Point Editor – advanced shape editing tool
providing enhanced photorealism through the ability to add curves, creases,
crumples and dents to models selectively
UVW
Editor – enables selective manipulation of artwork placed on 3D models to
correct artwork distortion, improve naturalism and allow artistic
interpretation
Physics
Simulator – automatically calculates appropriate curves, creases and
distortions to create photorealistic 3D flexible packages, such as bags and
pouches, at a mouse-click
Sealed
Shrink – for visualizing shrink-filled packages using completely sealed bags.
Complements the existing iC3D Shrink Sleeve feature.
Advanced Shape Modeller – additional tools for
the creation of highly complex 3D shapes and combinations of shapes
Spritzing – allows users to
create realistic condensation and water droplet effects on any object, such as
cans, bottles, shrink film, etc.
Using
features such as Point Editor and UVW Editor, iC3D v5.0 provides the ability to
select points on a 3D model, edit shapes, distortions and surface effects,
visually adjusting artwork to improve the real-life appearance of a label or
package design. This could involve adding aspects of randomization or
imperfection, such as creases, crinkles and indentations.
As well as these features
for selective editing, version 5.0 includes automatic processes. Physics
Simulator automatically recreates the behavior of a flexible package in an
array of situations, including sag, bulge and drape dynamics. Sealed Shrink has
been developed to mock-up shrink-filled bags such as those commonly used for
pre-packed perishables – cheese, fish and meat portions, for example. Spritzing
delivers realistic surface condensation effects in real-time to eliminate
time-consuming and costly photo studio sessions. As with all previous versions of iC3D, the results can
be shared via iC3D Opsis and output as final print ready files.
“Spritzing in ‘real-time’ is the
most recent development and is based on feedback from leading CPG Brands and
agencies who wanted to visualize appealing chilled drinks without spending days
locked in photo studios,” adds Gilmore. “With version 5.0 even the most
hard-bitten cynics have to admit that this can replace physical mockups and
studio photography, opening up a whole new world of opportunity. The ability to
create any shape, simulate the physical behavior of packages and visually
enhance their aesthetics to suit different environments is the fine-tuning that
might be the difference between success and failure of a brand proposal.”
