Label and flexible packaging manufacturer, Custom
Printed Products has added digital capability to its business through the
acquisition of a Mark Andy Digital One. Richard Nicholson, President, Custom
Printed Products was first exposed to the inline digital label press in the
Fall of 2016 and purchased in October 2016.
Digital One is an entry-level digital label press
designed for short and micro run prime labels. The press is made up of 4 color
dry toner printing process and a multi-function flexo deck for spot colors,
laminates, adhesives or varnishes. Unlike many other small footprint digital
devices, Digital One provides inline converting and finishing, delivering
ready-to-ship label production.
Custom Printed Products (CPP) is a longtime
industry player based out of Bossier City with nearly 50 years in the business.
Nicholson founded the company with his partner Robert Waddell in the back of a
transmission garage with a Mark Andy tabletop three color press. Since 1971,
they have expanded to multiple locations in Bossier City, Louisiana and
Edinburg, Virginia. The company employs over 100 people and runs a fleet of 10
Mark Andy presses, one being the newly installed Digital One. Employees are
knowledgeable and maintain an average of 15 years of experience in the printing
industry.
Nicholson began the search for a digital label
press when the company noticed a substantial increase in work that was
outsourced. These jobs were shorter runs and had application requirements that
were only achievable on a digital device. At Labelexpo Americas 2016, Nicholson
and his team attended with the goal of finding a digital label solution that
allowed them to bring this work back in-house to meet their evolving business
needs.
CPP evaluated Digital One against another well-known
toner-based digital device and decided to partner with Mark Andy because of the
cost-competitiveness the press manufacturer brought to the table. Digital One
is built on a pay-as-you print model with no click charges and is offered at an
affordable capital investment level. Nicholson and his production team were
also impressed with Digital One’s ability to retrofit all of their tooling to
the press.
Since installation, CPP runs 8,000 to 10,00 feet
per day on the digital hybrid machine. The company has a varied book of
business and prints a variety of labels ranging from motor oil labels to work
for clients in the wine and beer market. The ability to bring digital labels
in-house has enabled the company to ensure their customers are receiving the
highest quality work at a competitive price.
The business reports that the ability to bring in
digital work that the company was previously outsourcing has justified the
spend on the new press. The company has been able to move short run work they
were previously running on a legacy Mark Andy press to Digital One, which
provides the ability to fully utilize the full production flexo press. A
decision that has proved to be extremely cost effective for the business. With
the addition of Digital One, the company is currently running at capacity
daily.
When reflecting on the value of Digital One,
Nicholson states, “All in all, the Digital One has been a great addition to our
business. It has given us the ability to bring work back in-house that we were
previously outsourcing. Not to mention, how easy it is to send a PDF to the
machine to get setup.”
Custom Printed Products is committed to its mission
of providing high-quality labels and flexible packaging that consistently
exceeds customers’ expectations, while positioning them for growth into the
future.
