The American Graphic Design Awards competition
reflects the increasingly expansive ways in which graphic design shapes
business and society, products and services, commerce and culture. Winners are
those select creative and marketing talents who best use the power of design to
advance the brand promise and forge an emotional connection with the buyer at
the moment of truth.
“It is always an honor to be recognized for
packaging design excellence,” said Anthem’s Janice Jaworski, vice president of
brand development (Americas). “This competition acknowledges packaging as a
powerful design tool that drives product discovery and engages consumers in a
persuasive conversation that translates into sales.”
In the Packaging category, Anthem was awarded a
Certificate of Excellence for its package design:
Honeycomb Package Redesign
Brand Owner: Post Consumer Brands
In the Packaging category, Anthem was awarded a
Certificate of Excellence for its package design:
Soapbox Package Redesign
Brand Owner: Soapbox Soaps
Jaworski concluded: “CPG success on both the
physical and digital shelves depends on visibility, trust and access. Packaging
design that creates an emotional connection with consumers can position your
brand for success in a crowded marketplace.”
To view all 2017 American Graphic Design Awards
winners, visit:
http://contests.gdusa.com/competitions/2017-american-graphic-design-awards.
